Customer and Partner Marketing Manager

About the Role

The Customer and Partner Marketing Manager is a key member of the Demand Generation and Marketing teams who is responsible for generating net-new revenue among existing customers in North America (Canada, US). This role is responsible for planning and launching marketing campaigns and activities across a variety of channels to generate and accelerate customer expansion and partner integration deals. 

What You’ll Do    

• Plan, develop, and execute marketing campaigns focused on driving expansion deals and generating net-new
  revenue among existing customers.
  
• Launch and coordinate co-marketing and promotional campaigns with integration partners to generate partner
  interest and deals among both customer and prospects.
  
• Own the customer communication calendar in collaboration and coordination with other customer-facing teams.
  
• Manage the planning and execution of customer-focused webinars, email campaigns, newsletters, content
  development, customer advisory board events, and other customer engagement activities.
  
• Own the customer promotion and registrant communication for AlayaCare’s annual conference events (Better
  Outcomes).
  
• Work with Product Marketing to develop and deliver clear and timely communication regarding product launches,
  feature releases, and enhancements.
  
• Support outbound communication, targeted outreach, and follow up for Account Management (customer sales)
  team.
  
• Collaborate with the Content team to identify and develop customer success stories, testimonials, and case studies
  to be used in campaigns and sales enablement.
  
• Track, analyze, and report on campaign performance and make strategic recommendations to improve ROI and
  revenue impact.
  
• Test and refine messaging, channels, and tactics to grow engagement and improve results

What You Bring to the Team 

• 4+ years of B2B marketing experience, in SaaS ideally in healthcare technology.
• Bachelor's Degree (B.Sc., B.Comm, etc.) in Marketing 
• A strong understanding and proven track record of launching successful multi-channel marketing campaigns that drive measurable revenue growth.
• Strong project management skills with the ability to balance multiple simultaneous priorities and deadlines.
• Experience working cross-functionally with multiple teams including Sales, Customer Success, Product Marketing, and external partners.
• Proficiency with marketing automation platforms, CRM systems, and campaign analytics tools, preferably including HubSpot and Asana.
• Excellent written and verbal communication skills; ability to simplify and communicate complex topics for diverse audiences.