Full-Time

Senior Associate

Paid Social

Posted on 11/12/2024

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$70k - $75kAnnually

Entry, Junior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
  • Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
  • Thorough knowledge of said social platform capabilities and how to set up a variety of campaigns with differing objectives.
  • Comfortable routinely working closely with peers and internal teams in person and via email, phone, and video.
  • Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders.
  • KINESSO does not require candidates to have a college degree.
Responsibilities
  • Provides tactical details and strategic input to develop paid social media recommendations.
  • Ability to independently execute and optimize comprehensive paid social campaigns within the platform for the brand you work on. Duties include trafficking campaigns within the platform, monitoring creative requests and spec details, quality assurance, adhering to timelines, and following general paid social best practices.
  • Monitors campaign performance to achieve goal KPIs and budget parameters, recommending optimizations based on observed data and trends.
  • Collaborate to compile and share routine campaign performance reports, provide insightful observations, and recommend tests internally and with clients.
  • Presents recommendations and reports results with thoughtful next steps and actions, communicates with internal and external partners, and maintains professional and collaborative relationships.
  • Stay up to date with partner offerings, platform enhancements, and industry updates, making applicable recommendations for clients.
  • Attend internal and external training and complete required social platform certifications as needed.
  • Senior Associate will help train and mentor Associates and other junior members of the team.
  • Budget and financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration.

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include media planning, buying, and optimization, as well as content creation and distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven approaches and the ability to adapt to changes in the media landscape. The goal of Mediabrands is to maximize the return on investment for its clients while fostering an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances Mediabrands' service offerings.
  • AI-driven content creation tools enable efficient and scalable content production.
  • Integration of AR in marketing campaigns boosts customer engagement and experience.

What critics are saying

  • Competition from digital-first agencies may reduce Mediabrands' market share.
  • Ad-blocking technology could impact Mediabrands' digital advertising effectiveness.
  • Stricter privacy regulations may affect Mediabrands' data-driven strategies.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to maximize client return on investment.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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