Full-Time

Brand Manager

Posted on 8/20/2024

Circle

Circle

1,001-5,000 employees

Facilitates digital currency payments and services

Fintech
Financial Services

Compensation Overview

$130k - $170kAnnually

+ Bonus

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • 7-10 years’ experience in Brand Strategy, Integrated Marketing, and/or Product Marketing, with an emphasis on messaging and building global technology brands
  • Proven track record of developing and implementing successful brand strategies that drive growth
  • Exceptional writing ability, with the ability to adapt message and tone for a variety of audiences (as well as experience with both B2B and B2C)
  • Expertise in working with insights and data, building insights-backed strategies, measuring brand growth, and building internal reports
  • A history of positive working relationships with Creative teams, with experience collaborating to produce beautiful, groundbreaking, and resonant work
  • Excellent interpersonal communication and collaboration skills. A team player for whom no task is too great or too small.
  • A working understanding of or interest in the Web3/digital currency space preferred
  • A passion for learning new technologies
  • Agency experience preferred
Responsibilities
  • Develop brand messaging frameworks for Circle brands and sub-brands, focusing on international markets
  • Integrate regional insights and business objectives to inform narratives and positioning, creating fresh messaging approaches that connect with audience needs
  • Analyze brands across the ecosystem and adjacent technology landscape to inform positioning strategies
  • Manage implementation of messaging, collaborating with Marketing, Communications, Business, and Product to guide activations across channels, audiences, and touchpoints
  • Supervise and contribute to production of marketing content across web, events, organic and paid social, and print/digital campaigns
  • Work with Partner Marketing to guide partner brand activations, focusing on key strategic partners
  • Work with Integrated Campaigns to ensure the brand is appropriately represented in all campaigns work, across the funnel
  • Work with Influencer Marketing to enhance brand awareness and reach target audiences globally
  • Integrate insights from partners, campaign audiences, and content creators to inform future brand strategies
  • Collaborate with the Creative Lab to guide brand expression, driving clarity and consistency while elevating purpose and creating meaningful connections with audiences

Circle operates in the financial technology sector, providing businesses with the tools to use digital currencies and public blockchains for various financial applications. Their platform allows clients, ranging from small businesses to large corporations, to conduct secure and efficient transactions using digital currencies. Circle generates revenue through transaction fees and service charges associated with these digital currency transactions. What sets Circle apart from its competitors is its focus on enabling a wide range of businesses to engage with digital currencies, making it easier for them to integrate these technologies into their operations. The company's goal is to facilitate the adoption of digital finance globally, helping businesses leverage the benefits of blockchain technology.

Company Stage

IPO

Total Funding

$1.1B

Headquarters

Boston, Massachusetts

Founded

2013

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-1%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Circle's strategic partnership with Binance expands USDC's market reach and user base.
  • Integration of AI in compliance tools enhances Circle's operational efficiency.
  • Maturation of blockchain technology boosts Circle's cross-border payment services.

What critics are saying

  • KuCoin Pay's launch poses a competitive threat to Circle's payment solutions.
  • Brazil's potential ban on stablecoin withdrawals could limit Circle's regional operations.
  • Emergence of new blockchain technologies may challenge Circle's current infrastructure.

What makes Circle unique

  • Circle leverages stablecoins for efficient payments and e-commerce solutions.
  • Circle's partnership with Binance enhances USDC's global adoption and utility.
  • Circle's blockchain technology offers secure and transparent financial services.

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Benefits

Paid time off - We offer flexible paid time off — take what you need as long as it works with you and your team, and all Circle employees get mobile phone and home office reimbursements.

Health coverage - No matter where you live, we offer a market competitive suite of benefits. Enroll in health, dental, vision, disability, and life insurances, and Circle covers some or all of the premiums.

Invested in your future - All U.S. full-time and part-time employees enjoy 401(k) and pensions (with 4% company match if you contribute 5% or more), and share Circle’s success via company equity awards.

Learning & development - Your individual growth and development is important to us and we provide the resources to help you grow your career while at Circle.

INACTIVE