Simplify Logo

Full-Time

Brand Manager

Confirmed live in the last 24 hours

Circle

Circle

1,001-5,000 employees

Provides regulated digital currency USDC

Crypto & Web3
Fintech

Compensation Overview

$130k - $170kAnnually

+ Bonus + Equity + Benefits

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • 7-10 years’ experience in Brand Strategy, Integrated Marketing, and/or Product Marketing, with an emphasis on messaging and building global technology brands
  • Proven track record of developing and implementing successful brand strategies that drive growth
  • Exceptional writing ability, with the ability to adapt message and tone for a variety of audiences (as well as experience with both B2B and B2C)
  • Expertise in working with insights and data, building insights-backed strategies, measuring brand growth, and building internal reports
  • A history of positive working relationships with Creative teams, with experience collaborating to produce beautiful, groundbreaking, and resonant work
  • Excellent interpersonal communication and collaboration skills. A team player for whom no task is too great or too small.
  • A working understanding of or interest in the Web3/digital currency space preferred
  • A passion for learning new technologies
  • Agency experience preferred
Responsibilities
  • Develop brand messaging frameworks for Circle brands and sub-brands, focusing on international markets
  • Integrate regional insights and business objectives to inform narratives and positioning, creating fresh messaging approaches that connect with audience needs
  • Analyze brands across the ecosystem and adjacent technology landscape to inform positioning strategies
  • Manage implementation of messaging, collaborating with Marketing, Communications, Business, and Product to guide activations across channels, audiences, and touchpoints
  • Supervise and contribute to production of marketing content across web, events, organic and paid social, and print/digital campaigns
  • Work with Partner Marketing to guide partner brand activations, focusing on key strategic partners
  • Work with Integrated Campaigns to ensure the brand is appropriately represented in all campaigns work, across the funnel
  • Work with Influencer Marketing to enhance brand awareness and reach target audiences globally
  • Integrate insights from partners, campaign audiences, and content creators to inform future brand strategies
  • Collaborate with the Creative Lab to guide brand expression, driving clarity and consistency while elevating purpose and creating meaningful connections with audiences

Circle offers USDC, a regulated digital currency that enables near-instant, near-zero cost settlements and fully programmable capabilities, facilitating over $1.4 trillion in transactions. The main technologies/methods used include public blockchains for payments and financial applications.

Company Stage

Seed

Total Funding

$1.2B

Headquarters

Boston, Massachusetts

Founded

2013

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-3%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Achieving MiCA compliance and an EMI license from France positions Circle for significant growth and acceptance in the European market.
  • The partnership with Chainlink could drive institutional adoption of stablecoins, opening new revenue streams and enhancing Circle's market position.
  • Circle's focus on regulatory compliance and strategic partnerships may attract more developers and financial institutions to its platform, fostering innovation and expansion.

What critics are saying

  • Regulatory changes and compliance costs in different jurisdictions could impact Circle's operational efficiency and profitability.
  • The competitive landscape of stablecoins is intense, with major players like Tether and Binance USD posing significant challenges.

What makes Circle unique

  • Circle's compliance with the EU's MiCA regulations and attainment of an EMI license from France sets it apart as a leader in regulatory adherence within the stablecoin market.
  • The strategic partnership with Chainlink to expand stablecoin utility for institutions highlights Circle's commitment to integrating stablecoins into mainstream financial systems.
  • Circle's dual offering of USDC and EURC stablecoins provides a diversified approach to stablecoin issuance, catering to both USD and Euro markets.

Benefits

Paid time off - We offer flexible paid time off — take what you need as long as it works with you and your team, and all Circle employees get mobile phone and home office reimbursements.

Health coverage - No matter where you live, we offer a market competitive suite of benefits. Enroll in health, dental, vision, disability, and life insurances, and Circle covers some or all of the premiums.

Invested in your future - All U.S. full-time and part-time employees enjoy 401(k) and pensions (with 4% company match if you contribute 5% or more), and share Circle’s success via company equity awards.

Learning & development - Your individual growth and development is important to us and we provide the resources to help you grow your career while at Circle.