Full-Time

Field Marketing Manager

Confirmed live in the last 24 hours

Semperis

Semperis

201-500 employees

Cybersecurity solutions for Active Directory protection

Cybersecurity

Mid

Addison, TX, USA

Position is based in the US, preferably in the West area.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Lead Generation
Salesforce
Data Analysis
Requirements
  • Proven experience (3-5 years) in enterprise B2B field marketing ideally within the cybersecurity industry or a related technology sector.
  • Solid knowledge of the US cybersecurity market, including key players, industry trends, and customer needs.
  • Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
  • Experience in managing marketing budgets and measuring campaign performance.
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Self-motivated and result-oriented, with a proactive approach to problem-solving.
  • Team player, able to collaborate effectively across different functions and levels of the organization.
  • Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools.
  • Bachelor's degree in Marketing, Business Administration, or a related field. A relevant postgraduate degree is a plus.
Responsibilities
  • Develop and implement comprehensive field marketing strategies and plans to support the company's business objectives in the commercial and state/local/education sectors in the West area.
  • Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline.
  • Plan and execute regional marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences, ensuring alignment with the overall marketing strategy.
  • Collaborate closely with priority channel and alliance partners to execute joint go-to-market opportunities targeting mutual potential customers.
  • Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Assists in creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives.
  • Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations.
  • Manage the West marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
  • Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans.
  • Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives.

Semperis provides cybersecurity solutions that focus on protecting and recovering Active Directory (AD) environments, which are essential for managing identities and access in organizations. Their products work by automating the recovery processes for AD, helping to minimize downtime and enhance security against complex cyber threats. Unlike many competitors, Semperis offers continuous visibility into advanced attacks by utilizing various data sources, including the AD replication stream, which traditional Security Information and Event Management (SIEM) systems might overlook. The goal of Semperis is to enable large enterprises to securely navigate digital transformation while ensuring business continuity and resilience against increasing cyber threats.

Company Stage

N/A

Total Funding

$355M

Headquarters

Hoboken, New Jersey

Founded

2013

Growth & Insights
Headcount

6 month growth

8%

1 year growth

17%

2 year growth

38%
Simplify Jobs

Simplify's Take

What believers are saying

  • Semperis' recognition as one of the best tech companies to work for in 2024 reflects a strong company culture and employee satisfaction.
  • The recent $200M Series C funding led by KKR positions Semperis for accelerated growth and innovation in the cybersecurity space.
  • Strategic appointments, such as Nico Devoti to run the Global Technology Partner Program, enhance Semperis' ability to expand its ecosystem and partnerships.

What critics are saying

  • The departure of key executives, like the former VP of Sales, could disrupt sales momentum and strategic direction.
  • The cybersecurity market is highly competitive, with constant pressure to innovate and stay ahead of emerging threats.

What makes Semperis unique

  • Semperis specializes in protecting Active Directory environments, a niche focus that sets it apart from broader cybersecurity firms.
  • The company's ability to provide uninterrupted visibility into advanced attacks that traditional SIEM systems may miss is a significant competitive advantage.
  • Semperis' financial stability, highlighted by consecutive profitable quarters and substantial growth funding, underscores its resilience in the cybersecurity market.

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