Full-Time

Field Marketing Manager

Posted on 11/21/2024

Semperis

Semperis

201-500 employees

Cybersecurity solutions for Active Directory protection

Cybersecurity

Mid

Addison, TX, USA

Position is based in the US, preferably in the West area.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Salesforce
Data Analysis
Requirements
  • Proven experience (3-5 years) in enterprise B2B field marketing ideally within the cybersecurity industry or a related technology sector.
  • Solid knowledge of the US cybersecurity market, including key players, industry trends, and customer needs.
  • Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
  • Experience in managing marketing budgets and measuring campaign performance.
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Self-motivated and result-oriented, with a proactive approach to problem-solving.
  • Team player, able to collaborate effectively across different functions and levels of the organization.
  • Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools.
  • Bachelor's degree in Marketing, Business Administration, or a related field. A relevant postgraduate degree is a plus.
Responsibilities
  • Develop and implement comprehensive field marketing strategies and plans to support the company's business objectives in the commercial and state/local/education sectors in the West area.
  • Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline.
  • Plan and execute regional marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences, ensuring alignment with the overall marketing strategy.
  • Collaborate closely with priority channel and alliance partners to execute joint go-to-market opportunities targeting mutual potential customers.
  • Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Assists in creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives.
  • Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations.
  • Manage the West marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
  • Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans.
  • Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives.

Semperis provides cybersecurity solutions that focus on protecting and recovering Active Directory (AD) environments, which are essential for managing identities and access in organizations. Their products work by automating the recovery processes for AD, helping to minimize downtime and enhance security against complex cyber threats. Unlike many competitors, Semperis offers tools that provide continuous visibility into advanced attacks by utilizing various data sources, including the AD replication stream, which traditional Security Information and Event Management (SIEM) systems might overlook. The goal of Semperis is to enable large enterprises to securely undergo digital transformation while ensuring business continuity and resilience against increasing cyber threats.

Company Stage

Late Stage VC

Total Funding

$355M

Headquarters

Hoboken, New Jersey

Founded

2013

Growth & Insights
Headcount

6 month growth

6%

1 year growth

15%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • Semperis secured $40 million in growth funding after six profitable quarters.
  • The company is recognized as a top tech workplace, ranking 7th among cybersecurity firms.
  • Rising ransomware incidents increase demand for Semperis' advanced recovery solutions.

What critics are saying

  • Departure of key executives may disrupt sales strategies and client relationships.
  • High ransomware victim rates indicate a persistent threat landscape challenging protection.
  • Rapid growth and funding may pressure Semperis to scale quickly, risking operational issues.

What makes Semperis unique

  • Semperis specializes in protecting and recovering Active Directory environments.
  • The company offers automated AD recovery tools to reduce downtime and enhance security.
  • Semperis provides visibility into advanced attacks missed by traditional SIEM systems.

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