Director Paid Search

• Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.

• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to enhance return on investment and effectiveness.

• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.

• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.

• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s standards and drive client success.

• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.

• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.

• Cross-Functional Collaboration: Collaborate with media, creative, and analytics teams to ensure cohesive and integrated strategies across all marketing channels.

• Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.

• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.

• High-Performing Culture: Create a collaborative and high-energy environment that emphasizes accountability and excellence in client service.

• Training Facilitation: Lead internal training initiatives to enhance the team's search and overall digital marketing capabilities and promote continuous learning.

• Agency Leadership Contribution: Actively participate in management training and cross-departmental initiatives to align objectives and enhance overall service offerings.

• 7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.

• 3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.

• Advanced hands-on knowledge of Search Ads 360 (SA360), Google Ads, Google Shopping, and Performance Max, including campaign architecture, bidding, budget management, optimization, troubleshooting, and measurement.

• Connect paid search strategy to the full retail customer journey by incorporating ecommerce demand, merchandising priorities, promotions, seasonality, product availability, Local Inventory Ads, regional or store-level goals, and online-to-offline measurement where applicable.
  
  

• Experience supporting a home improvement, home furnishings, building materials, or another high-consideration retail client with a large SKU assortment is a plus.

• Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.

• Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams.

• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they harmonize with search marketing efforts.

• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.

• Knowledge of online campaign measurement methodologies, with the ability to recommend standards for continual performance improvement.

• Innovative mindset with a focus on leveraging emerging technologies to enhance overall performance and operational efficiency.

• Strategic thinker capable of developing comprehensive plans that align with client objectives and adapt to changing market trends.

• Demonstrated experience in business development, contributing to agency growth and expanding service offerings.

• Commitment to fostering a culture of learning through training and knowledge-sharing initiatives that enhance team performance.

Education 

• BA/BS or equivalent experience required; advanced degrees or certifications in digital marketing are a plus.