Full-Time
UX Writer
Updated on 9/10/2026
Wunderman Thompson
5,001-10,000 employees
Integrated creative, data-driven marketing agency
No salary listed
Madrid, Spain
Hybrid
Hybrid approach with an average of four days per week in the office; full-remote and on-site options are also mentioned.
 Content & Writing (1) |
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- Experience of 2 to 4 years as a UX Writer or Content Designer.
- Ability to identify communication needs in digital products and solve them through interface copy, transactional messages, tooltips, frequently asked questions, and other content types.
- Understanding of user stories, screen flows, wireframes, prototypes, and design systems, including how content integrates at each stage.
- Ability to convey brand values and personality through content.
- Ability to create and maintain content style guides for digital products.
- Understanding of the impact of words on visual composition and information architecture, and how they contribute to product usability and accessibility.
- Ability to defend content decisions using user research, data, and UX principles, and advocate for user needs within the product team.
- Practical experience applying artificial intelligence tools in daily workflows to improve content efficiency, research, and quality.
- Design and write strategic content for digital products, including desktop and mobile interface microcopy, onboarding flows, push notifications, acquisition landing pages, and error messages, ensuring clarity and consistency.
- Conceptualize and design digital products in close collaboration with UX, search engine optimization, design, and development teams, providing content solutions that address user problems and support business objectives.
- Participate actively in user research and usability testing to validate content and identify opportunities for continuous improvement in digital products.
- Contribute to the product's overall content strategy and help define the brand voice and tone across digital interactions.
- Explore and apply artificial intelligence tools for content optimization and generation, including prompt engineering and the creation of conversational agents or content assistants.
- Passion for words and a user-centered approach.
- Interest in continued learning about UX practices and digital product design.
- Exceptional attention to detail and commitment to consistent, clear, concise, and accessible content.
Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.
Company Size
5,001-10,000
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1958
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Simplify's Take
What believers are saying
- VML won Kohl's digital transformation work, signaling sticky enterprise demand in 2025.
- Healthcare and B2B remain strong; VML cites these as core growth categories.
- VML kept winning awards in 2026, including Gold at the ANDY Awards.
What critics are saying
- WPP cut hundreds of jobs in 2026, with VML employees notified directly.
- The FTC and eight states sued WPP in April 2026 over ad-buying practices.
- VML's brand is gone; integration into VML creates execution risk and identity drift.
What makes Wunderman Thompson unique
- Wunderman Thompson lives on inside VML, uniting commerce, data, and creative scale.
- VML combines 30,000 people across 64 markets, giving global delivery depth.
- WPP Open gives VML proprietary AI tooling with OpenAI, Claude, and Gemini.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Company News
Chauhan joins Enormous from Wunderman Thompson (now VML) where in his last role, he served as Managing Partner (North) & Chief Client Officer (WT India).
Hurley joins BAM from Wunderman Thompson (now VML), where she worked on Nestlé, Kelloggs, Treasury Wine Estates, Visit Canberra and Victoria Police.
In this role, Maia, who joins from Wunderman Thompson Health where she was the agency's first global CCO, will "oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access," according to a press release.
Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.
Varatharajan joins from Wunderman Thompson (now VML), where he was head of growth and consulting.