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Full-Time

Email Marketing Specialist

Posted on 2/1/2024

Plexus Worldwide

Plexus Worldwide

5,001-10,000 employees

Sells science-based health and wellness products

Consumer Goods

Junior

Scottsdale, AZ, USA

Category
Growth & Marketing
Required Skills
Sales
Adobe Creative Suite
Salesforce
Marketing
Data Analysis
HTML/CSS
Requirements
  • Bachelor’s Degree or equivalent experience
  • 2 years’ experience in email marketing and campaign building tools
  • Experience with Adobe Creative Suite and website analytics tools
  • Experience with SalesForce Marketing Cloud email tools, including Content Builder, Content Classic, ExactTarget, Automation Studio and/or Journey Builder, and/or Marketo, and Pardot. Experience with HTML, AmpScript, or similar
Responsibilities
  • Provide strategic communication planning, execution, and guidance to various campaigns in all markets and languages
  • Assist in measuring the results of communication assets to drive revenue, key KPIs, and sales initiatives
  • Execute marketing and automated communications, emails, SMS, customer journeys, and app push notifications
  • Maintain a current understanding of communication best practices and apply them to the execution of campaigns in collaboration with stakeholders and other teams to create brand awareness and optimize business revenue and engagement
  • Present high-level campaign reports to stakeholders to make data-driven, strategic recommendations for US, US Hispanic, Canadian, Canadian- French, Australian, and New Zealand markets
  • Find opportunities to increase customer engagement from product and business-related campaigns using key data and industry best practices
  • Assist in creating communication plans for product and business-related campaigns in all markets and languages
  • Copywrite for email, SMS, and push notification assets
  • Manage and set up email and SMS automated product and customer journeys within different subscriber lists
  • Partner with IT to launch transactional messages across all markets
  • Create and report on A/B testing results, including subject lines, CTA, content, design, and copy
  • Perform day-to-day email and SMS marketing activities, including campaign set-up, scheduling, testing, tagging, and deployment of one-time, reoccurring, triggered, and dynamic content-driven campaigns
  • Troubleshoot technical issues related to templates, list segmentation, and other aspects of email execution as needed
  • Work cross-departmentally on lists, approvals, and reporting metrics
  • Build mobile-friendly email campaigns in drag-and-drop editor
  • Request marketing communication assets in the project management system (Workfront)
  • Facilitate the completion of ad hoc communications requests and other duties as assigned

Plexus Worldwide stands out as an attractive workplace due to its commitment to leveraging science-based health and wellness products that enhance overall well-being. Employees are part of a proactive culture, working within a global network of entrepreneurial Ambassadors, which provides a unique opportunity for professional growth in the direct-selling industry. The company's emphasis on advanced scientific technologies also encourages continual learning and innovation.

Company Stage

N/A

Total Funding

N/A

Headquarters

Scottsdale, Arizona

Founded

2008

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

-6%
INACTIVE