Email Marketing Specialist
Posted on 2/1/2024
Plexus Worldwide

5,001-10,000 employees

Science-based health and wellness products provider
Company Overview
Plexus Worldwide, based in Scottsdale, Arizona, is a globally recognized direct-selling organization that provides science-based health and wellness products, with a mission to enhance the well-being of consumers. The company's core values of trustworthiness, honesty, reliability, and responsibility, coupled with its recognition as one of Arizona’s “Best Places to Work” by the Phoenix Business Journal, create a supportive and engaging work environment. With a place on the Inc. 500 list of Fastest-Growing Companies and a network of over 550,000 entrepreneurial Ambassadors worldwide, Plexus offers ample opportunities for career growth and development.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

2008

Headquarters

Scottsdale, Arizona

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

-7%
Locations
Scottsdale, AZ, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Adobe Creative Suite
Salesforce
Marketing
Data Analysis
HTML/CSS
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor’s Degree or equivalent experience
  • 2 years’ experience in email marketing and campaign building tools
  • Experience with Adobe Creative Suite and website analytics tools
  • Experience with SalesForce Marketing Cloud email tools, including Content Builder, Content Classic, ExactTarget, Automation Studio and/or Journey Builder, and/or Marketo, and Pardot. Experience with HTML, AmpScript, or similar
Responsibilities
  • Provide strategic communication planning, execution, and guidance to various campaigns in all markets and languages
  • Assist in measuring the results of communication assets to drive revenue, key KPIs, and sales initiatives
  • Execute marketing and automated communications, emails, SMS, customer journeys, and app push notifications
  • Maintain a current understanding of communication best practices and apply them to the execution of campaigns in collaboration with stakeholders and other teams to create brand awareness and optimize business revenue and engagement
  • Present high-level campaign reports to stakeholders to make data-driven, strategic recommendations for US, US Hispanic, Canadian, Canadian- French, Australian, and New Zealand markets
  • Find opportunities to increase customer engagement from product and business-related campaigns using key data and industry best practices
  • Assist in creating communication plans for product and business-related campaigns in all markets and languages
  • Copywrite for email, SMS, and push notification assets
  • Manage and set up email and SMS automated product and customer journeys within different subscriber lists
  • Partner with IT to launch transactional messages across all markets
  • Create and report on A/B testing results, including subject lines, CTA, content, design, and copy
  • Perform day-to-day email and SMS marketing activities, including campaign set-up, scheduling, testing, tagging, and deployment of one-time, reoccurring, triggered, and dynamic content-driven campaigns
  • Troubleshoot technical issues related to templates, list segmentation, and other aspects of email execution as needed
  • Work cross-departmentally on lists, approvals, and reporting metrics
  • Build mobile-friendly email campaigns in drag-and-drop editor
  • Request marketing communication assets in the project management system (Workfront)
  • Facilitate the completion of ad hoc communications requests and other duties as assigned