Job Description

The Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client.  He/she provides input in the construction of client decks and status documentation. ​The Specialist support the Account Manager and in client activation.​

Responsibilities 

• Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) ​

• Manage the execution and optimization in preparation for campaign launch for smaller accounts​

• Assist in the development of client-facing campaign performance reports​

• Trafficking campaign tags into Programmatic platforms​

• Running the campaign QA process to ensure accurate campaign implementation and pacing​

• Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable​

Qualifications

• 1 year of experience in digital marketing​

• 1 year hands on  experience with DV360 or Goggle ​

• Experience with Verizon or Amazon  is beneficial ​

• Understanding of traditional and interactive media planning elements​

• Proficiency in Microsoft Office solutions​

• Strong analytical thinking and mathematical skills​

• Excellent communication and writing skills​

• Ability to organize and manage detail work​