Full-Time

Associate Director

Growth Analytics

Updated on 9/4/2026

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

Compensation Overview

$110k - $140k/yr

New York, NY, USA

In Person

Category
Growth & Marketing
Required Skills
Dart
Nielsen
SQL
CRM
Data Analysis

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Requirements
  • At least 5 years of experience in marketing or digital analytics, primarily website performance.
  • Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, and ad verification tools.
  • Strong understanding of the paid media landscape and the ability to articulate how different media channels can be used effectively to tell a data-oriented story.
  • Ability to communicate complex concepts at varying levels of detail to suit the audience.
  • A college degree is not required.
Responsibilities
  • Develop client-specific measurement plans.
  • Manage the day-to-day analytics requirements, workflow, and outputs for the client.
  • Present to the client, with support from the team, focusing on recommendations and actionable insights.
  • Keep the client informed about emerging measurement methodologies, such as digital optimization and cross-channel attribution.
  • Guide junior members on storyboarding and narrative development to provide rich insights.
  • Collaborate proactively across Initiative crafts to ensure data-oriented approaches to Strategy, Communications Design, and Partnerships.
  • Work with Client Advice and Management to identify opportunities to better support client needs.
Desired Qualifications
  • Knowledge of SQL.
  • Ability to proactively drive the business forward by taking initiative rather than relying on direction.
  • Ability to delegate and oversee direct reports.
  • Ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
  • Strong written, verbal communication, and presentation skills.
  • Strong time-management and organizational skills.
  • Problem-solving ability.
  • Ability to work successfully within a team, handle multiple projects, and meet tight deadlines under pressure.
  • Experience with syndicated consumer tools such as Simmons and MRI.
  • Experience with syndicated sales tools such as IRI and Nielsen.
  • Experience with media-consumption tools such as N-Power, Arbitron, and ComScore.
  • Experience with paid-media-monitoring tools such as Kantar and AdViews.
  • Experience with social-media-monitoring tools such as NetBase and Sysomos.
  • Experience with first-party customer relationship management systems.
  • Experience with third-party tools such as BlueKai.
  • Experience with digital ad servers such as DART, Atlas, and Mediamind.
  • Experience with site-served advertising tools.
  • Experience with website analytics tools such as Omniture and WebTrends.

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

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Simplify Jobs

Simplify's Take

What believers are saying

  • Omnicom closed the IPG acquisition on November 26, 2025, expanding buying power.
  • Retail media demand keeps rising, rewarding Mediabrands' cross-network optimization tools in 2026.
  • French teams trained on AI agents by September 2025, boosting productivity and pitch speed.

What critics are saying

  • Omnicom retired IPG Mediabrands in December 2025, erasing the standalone brand.
  • Eileen Kiernan exits in early 2026, destabilizing client relationships and leadership continuity.
  • Merger integration after November 2025 threatens layoffs, client defections, and margin pressure through 2026.

What makes IPG Mediabrands unique

  • Retail Media Solution spans cross-retailer measurement, optimization, and audience management.
  • UM, Initiative, and Mediahub still deliver global buying scale across 47 billion dollars.
  • Interact integrates Gemini, Claude, and Llama for internal planning automation in 2025.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.