Director – Customer Lifecycle Management
Confirmed live in the last 24 hours

1,001-5,000 employees

Unified business communication and customer engagement platform
Company Overview
Nextiva, a Connected Communications company, is a trusted partner for over 100,000 businesses, offering a unified platform for business VoIP phone service, video conferencing, and text messaging. The company, valued at $2.7B and backed by Goldman Sachs, has been recognized for its superior uptime and ease of use, earning top rankings from U.S. News as the best business phone system from 2020 to 2023. With a focus on enhancing customer experiences through sales and service tools, analytics, AI, and automation, Nextiva provides actionable customer insights in real time across all channels, leading to increased revenue, reduced customer churn, and boosted team productivity.

Company Stage

Later Stage VC

Total Funding





Scottsdale, Arizona

Growth & Insights

6 month growth


1 year growth


2 year growth

Scottsdale, AZ, USA
Experience Level
Desired Skills
Data Analysis
Mergers & Acquisitions (M&A)
Sales & Account Management
Finance & Banking
  • 8+ years in customer lifecycle management, email marketing
  • BA/BS Degree required, Master's preferred
  • Experience working in business to business SaaS industries, with a strong understanding of SMB behaviors
  • Strong understanding of email operations, automations and journeys
  • Proven record of delivering incremental results
  • Passion for helping SMBs grow and ensuring their voices are heard
  • 5+ years managing teams
  • 3+ years working with SalesForce Marketing Cloud
  • Proficient in key analytic tools
  • Analytical super powers
  • Collaborative and flexible
  • Plus: international and channel marketing experience
  • Has experience working with moving deadlines and can pivot with NEW direction quickly
  • Can drive innovation and optimize email performance to enhance speed to market
  • Has experience with CCPA, CAN-SPAM and GDRP compliance best practices
  • Has experience with project integration, execution and implementation
  • Has experience working with personalization and unique customer experiences
  • Keeps clear documentation
  • Oversee the strategy, execution and email operations for Nextiva's evolving customer lifecycle management program
  • Align with Sales, Direct Marketing and Channel Marketing teams to improve lead to sale conversions by developing and testing programs that align segments and messaging with targeted outcomes
  • Develop and test the efficacy of customer journeys to drive better conversions of prospects to customers; improved onboarding and utilization of new customers; and increased satisfaction, retention and share of wallet for existing customers
  • Design killer promotional campaigns that prompt engagement and action among prospects and customers alike
  • Collaborate with teams across Marketing, Product, Engineering, and HR to optimize returns and manage internal and external email and communication scheduling
  • Align with Communications teams deliver learnings and recommendations to improve the customer experiences, acting as our Voice of Customer (VoC)
  • Oversee technical aspects and operations related to the SalesForce Marketing Cloud, including integrations, data availability and validation, automations, and tracking
  • Drive a culture that focuses on continual improvement, rapid testing and iterating, and creative problem solving-balancing risks and rewards to transform the business
  • Manage and develop a team of communications and automation professionals
  • Establish and hit targets and KPIs for communications, conversions, actions and revenue
  • Build programs to drive utilization, purchases and upgrades
  • Regularly release action-oriented analysis--that incorporates quantitative and qualitative insights into programs, performance, challenges and opportunities
  • Work closely with Analytics, Sales, Service and Product to develop segmentation programs that drive action and results
  • Collaborate closely with other Marketing teams, including Digital Acquisition, affiliates, and channel teams to develop and deliver on an integrated Demand Generation plan