Full-Time

Senior Customer Marketing Manager

References

Posted on 1/18/2025

Samsara

Samsara

1,001-5,000 employees

IoT platform for fleet management and safety

Automotive & Transportation
Enterprise Software
AI & Machine Learning

Compensation Overview

$95.2k - $144kAnnually

Senior

Remote in USA

Remote position open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Salesforce
Data Analysis

You match the following Samsara's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of experience in customer advocacy or marketing program/project management
  • Experience with CRMs (e.g., Salesforce) and advocacy platforms (e.g., ReferenceEdge)
  • Passionate about elevating the customer experience and building lasting relationships
  • Thrives in an agile, fast-paced environment with multiple moving priorities
  • Exceptional organizational skills and the ability to manage complex projects with competing deadlines
  • Leverage strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels
  • Outstanding written and verbal communication skills, with a keen eye for detail
  • Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives
  • Bachelor's degree or equivalent experience is required
Responsibilities
  • Expand the advocate network: Build a diverse and dynamic advocate base that reflects our global customer footprint. Drive ongoing recruitment through strategic campaigns, collaboration with Sales and CS teams, and direct customer outreach.
  • Manage and scale the customer advocate database: Ensure the database is a reliable source of truth with up-to-date profiles and engagement data, enabling internal teams to efficiently self-serve and find the right advocate for their needs.
  • Lead the customer reference program: Evolve the program to meet growing demand across go-to-market teams. Maintain and enhance reference management systems in partnership with Marketing Ops, streamline workflows, prioritize requests, and deliver exceptional customer experiences.
  • Empower Sales to win more efficiently: Integrate references into the sales cycle to boost win rates and shorten deal times. Partner strategically with Sales to deliver the right customer references at the right time through hands-on support, self-service options, or ongoing advocate engagements, while ensuring a seamless and positive customer experience.
  • Drive program adoption and enablement: Develop documentation, create training materials, and run enablement sessions for cross-functional teams. Ensure seamless adoption across global regions and address stakeholder issues as they arise.
  • Foster advocate engagement at scale: Establish lifecycle-style approach to continuously engage advocates, going beyond one-off references or acts of advocacy. Build a sense of community among advocates that strengthens the Samsara brand; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer-facing portal.
  • Measure and optimize program impact: Analyze program performance to improve reference efficacy, drive adoption, and align with business goals. Gather feedback from internal stakeholders and continuously refine the program for maximum impact.
  • Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Desired Qualifications
  • Experience organizing customer-facing events, such as webinars, conferences, or speaking engagements, to elevate customer advocacy.
  • Ability to leverage data and analytics tools like Google Analytics or Tableau to measure program impact and optimize strategies.
  • Expertise in engaging customers through social media campaigns and community-building initiatives to amplify brand presence and loyalty.
  • Strong cross-functional collaboration and storytelling skills to drive alignment and inspire both internal teams and external advocates.

Samsara provides an integrated platform that enhances safety, efficiency, and sustainability for businesses through Internet of Things (IoT) technology. Their offerings include AI-powered video security, vehicle telematics, and various digital tools that help clients monitor and manage their operations in real-time. The platform is designed for a wide range of industries, including logistics, transportation, construction, and public services. Clients subscribe to access the platform and tools, which help reduce fuel costs, improve route efficiency, and maintain vehicles effectively. Samsara also sells hardware devices that collect and transmit data, and offers an API for custom integrations. A recent partnership with EVgo demonstrates their commitment to sustainability, particularly in supporting the transition to electric vehicles. The goal of Samsara is to provide comprehensive solutions that improve operational management while addressing challenges like labor shortages.

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$904.6M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven predictive maintenance reduces downtime and maintenance costs.
  • Samsara's partnership with EVgo supports the transition to electric vehicles.
  • The demand for integrated IoT platforms is rising, benefiting Samsara's offerings.

What critics are saying

  • Increased competition from companies like Plato Systems in the manufacturing sector.
  • New regulatory challenges from tracking small, high-value assets.
  • Strategic shifts by new CMO Meagen Eisenberg may disrupt customer relationships.

What makes Samsara unique

  • Samsara's Connected Operations Cloud leverages IoT data for actionable insights.
  • The company offers AI-powered video security and vehicle telematics solutions.
  • Samsara's platform supports diverse industries, enhancing safety, efficiency, and sustainability.

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Benefits

Health, dental, and vision coverage for employees and their families with premiums 100% covered

Mental health and wellness support

Family planning resources and parental leave policy

Quarterly reimbursement account you can use for wellness, family care, professional or personal development expenses

Flexible PTO and family leave

401k with up to 4% matching

Bi-annual company events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
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