Chief Brand Officer

Salary Range: 140000 to 210000 (Currency: USD) (Pay period: per-year-salary)

Essential Duties and Responsibilities

• Develop testable hypotheses and measurable goals to grow the reach of our brands and build the processes, systems and workflows to achieve those goals.


• Manage the Department Directors, including Communications, Arts and Culture and overseeing relevant data and technology initiatives to cohere and achieve a unified vision.


• Provide strategic leadership to the CTO in order to assess the tech stack and data systems needed to measure and achieve brand growth goals.


• Maximize the public appearances and build the public profile of the WFP/WF Power National Director Maurice Mitchell and other WFP leaders, including elected officials and union leaders, community activists.


• Participate actively in WFP senior staff leadership, including setting cross divisional objectives and goals, as well as managing the budget and overall organizational stewardship. Work in close partnership with other Division Directors to ensure organizational coherence, refinement and optimization.


• In coordination with the Development team, develop a strategy and funding model to sustain the program through activities including traditional fundraising and innovative resourcing. Activities may include drafting proposals, identifying and meeting with prospective donors, and participating in pitches and briefings as well as working with the other organizational leaders to propose recommendations about how to resource core infrastructural work that may be challenging to fundraise for independently.  


• Serve as an advisor and sometimes representative for the National Director.

Skills and Qualifications

• 15 or more years of relevant professional experience, which may include content production, marketing or market research, narrative strategy or other related disciplines.


• A track record of success leading measurable brand growth in some capacity.


• Experience with, or at least comfort with technology for purposes of tracking, assessment, automation and optimization of workflows. Significant managerial and leadership experience, including management of teams and management of staff leading work that you are not expert in. Exceptional written and verbal communications skills. Excellent analytical skills, including data and metrics, and sound judgment.


• Must be a results-oriented self-starter with a high level of initiative.


• Commitment to the values and vision of the Working Families Party and Working Families Power, to social, racial and economic justice and to building independent political power. 

What Else Should You Know

• Location: The position is full-time and remote, eastern seaboard preferred.


• Salary: The salary range for this position is $140,000 to $210,000. 
• National Market (most locations): $140,000 to $184,000
• High Market (e.g., Denver, Portland, Sacramento): $161,000 to $205,000
• Very High Market (e.g., New York, San Francisco, Boston): $175,500 to $210,000


• The final salary will be determined based on an internal equitable scale that takes into consideration years of experience, geographic location, and final job description. We also offer a robust benefit package for full time employees including paid time off; health, dental, vision, and life insurance; flexible spending accounts; retirement plan options; professional development funding; and remote work support.


• Union Affiliation: WFP is a unionized workplace. This is a managerial role, not included in our bargaining unit. WFP's union employees are represented by the New York Metropolitan Area Joint Board, Workers United union.