Full-Time

Sr. Designer Brand Studio

Posted on 11/27/2024

OpenTable

OpenTable

1,001-5,000 employees

Online restaurant reservation and management service

Food & Agriculture
Consumer Goods

Compensation Overview

$75k - $100kAnnually

+ Bonus

Senior

New York, NY, USA

Category
Brand Design
UI/UX & Design
Required Skills
Graphic Design
Requirements
  • strong problem solver with a wide range of experiences in multiple areas of design, including: Brand Identity, Communication Design, Editorial Design, Information Graphics, Environmental Design
  • comfortable operating across the entire design process: research, inspiration gathering, brainstorm, strategy defining, concept development, presentation, refinements and execution
  • You have been in the creative industry for at least 5 years, and have worked on a variety of industries and projects—bonus if in different international markets
  • You are comfortable coming up with original concepts and presenting your ideas to internal partners
  • You have a great portfolio featuring examples of multi-channel design projects—digital and physical
  • You have experience working with product design teams to bring your unique skills to the product design process
  • You have experience working on projects with multiple collaborators internal or external.
Responsibilities
  • shape how our brand shows up in the world for both restaurants and diners, across a wide range of things:
  • brand identity systems: logos, typography, color, illustration, photography, video, sound, animation, guidelines
  • broad brand implementations: graphic design for office environments, trade-shows, consumer events, packaging, exhibitions, handbooks and publications
  • internal communications: communication design for templates, internal campaigns, gorgeous presentation decks
  • ad campaigns: large-scale, global, multi-media campaigns
  • art direction and production design: video and photography
  • digital: design of websites landing pages, email

OpenTable connects diners with a variety of restaurants through its online reservation service. Users can browse different dining options, read reviews, view menus, and make reservations easily. The platform is free for diners, allowing them to find and book tables at their favorite restaurants. Restaurants benefit from OpenTable by paying a subscription fee to be listed and may incur additional charges based on the number of reservations made. This dual revenue model helps OpenTable maintain a steady income while providing valuable tools for restaurants to manage bookings and optimize seating. OpenTable is part of Booking Holdings, which enhances its market reach and infrastructure. The goal of OpenTable is to simplify the dining experience for users and support restaurants in growing their business.

Company Stage

Acquired

Total Funding

$46.9M

Headquarters

San Francisco, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Visa can drive significant new customer traffic to restaurants, benefiting both diners and restaurant owners.
  • The 'Icons' feature can attract high-end diners looking for premium dining experiences, potentially increasing reservation volumes.
  • OpenTable's continuous innovation, such as tools to avoid long lines, demonstrates its commitment to improving user experience and staying ahead of market trends.

What critics are saying

  • The competitive landscape in online restaurant reservations is intense, with new entrants and existing players constantly innovating.
  • Reliance on partnerships, like the one with Visa, may pose risks if these collaborations do not yield expected results.

What makes OpenTable unique

  • OpenTable's integration with Visa offers exclusive dining experiences for cardholders, setting it apart from other reservation platforms.
  • The launch of 'Icons' provides a curated, city-specific list of top restaurants, enhancing user experience and discovery.
  • Being part of Booking Holdings gives OpenTable a robust infrastructure and extensive market reach, unlike many standalone competitors.

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