Full-Time

Head of Brands

Posted on 1/7/2025

a.k.a. Brands

a.k.a. Brands

1,001-5,000 employees

Accelerates growth of DTC fashion brands

Consulting
Consumer Goods

Compensation Overview

$200k - $250kAnnually

Senior, Expert

Newport Beach, CA, USA

Position requires onsite presence in Costa Mesa, CA.

Category
Product Management
Product Research
Product
Required Skills
Market Research
Inventory Management
Data Analysis

You match the following a.k.a. Brands's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years of experience in product development, merchandising, or creative leadership within the fashion industry, with at least 5 years in a senior leadership role.
  • Proven success in leading product lines for a DTC brand, preferably within the streetwear or urban apparel sector.
  • Strong knowledge of streetwear culture, fashion trends, and customer preferences.
  • Experience managing product lifecycles, from concept to commercialization, in a fast-paced environment.
  • Exceptional leadership skills with the ability to inspire and motivate cross-functional teams.
  • Data-driven mindset with the ability to translate analytics into actionable product strategies.
  • Excellent communication, negotiation, and project management skills.
  • Commitment to sustainability and ethical production practices.
Responsibilities
  • Drive the overall product vision, strategy, and roadmap for the men’s 1P brands, ensuring alignment with company goals.
  • Lead and mentor a cross-functional team including designers, developers, and product managers, fostering a culture of collaboration and creativity.
  • Own the entire product development process from concept through to production and delivery, balancing creative vision with business objectives.
  • Develop and execute go-to-market strategies in collaboration with marketing, sales, and e-commerce teams to drive growth and customer engagement.
  • Oversee the design and development of men’s 1P apparel and accessories, ensuring products are trend-driven, innovative, and meet customer expectations.
  • Leverage market research and customer insights to create streetwear collections that are both commercially successful and culturally relevant.
  • Stay ahead of industry trends, competitor movements, and technological advancements to maintain the brand’s position as a leader in streetwear.
  • Collaborate with merchandising teams to build cohesive product assortments that balance creativity with commercial viability.
  • Monitor sales performance and key product metrics, using data to optimize product offerings and inform future collections.
  • Drive product pricing, inventory management, and profitability in collaboration with finance and supply chain teams.
  • Work closely with the marketing team to ensure that product narratives, visual storytelling, and campaigns align with the brand’s core identity and appeal to the target audience.
  • Partner with e-commerce and retail teams to ensure seamless product launches and consistent brand experience across all channels.

a.k.a. Brands helps direct-to-consumer (DTC) fashion brands grow by providing a platform with resources and support. This allows brand founders to focus on product development and customer experience while maintaining closer relationships with their customers. The company stands out by offering a comprehensive ecosystem that includes marketing, distribution, and human resources, and it takes a stake in the brands it supports, aligning its success with theirs. The goal of a.k.a. Brands is to act as a growth accelerator for DTC fashion brands in a competitive market.

Company Stage

IPO

Total Funding

N/A

Headquarters

West Hollywood, California

Founded

2018

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for sustainable fashion offers growth opportunities for eco-friendly brands.
  • Social commerce growth allows brands to enhance presence on Instagram and TikTok.
  • Virtual fashion shows enable global exposure without high costs of traditional shows.

What critics are saying

  • New CEO Ciaran Long may introduce strategic shifts disrupting current operations.
  • Physical retail expansion, like Princess Polly's store, introduces operational and financial risks.
  • Competitive market with established brands and new entrants poses a constant challenge.

What makes a.k.a. Brands unique

  • a.k.a. Brands focuses on direct-to-consumer fashion, bypassing traditional retail channels.
  • The company provides a comprehensive platform for brand growth, including marketing and distribution.
  • a.k.a. Brands aligns its success with its portfolio brands by taking a stake in them.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

INACTIVE