Full-Time

Senior Marketing Data Analyst

Posted on 11/18/2024

SendBird

SendBird

201-500 employees

Provides communication solutions for businesses

Consumer Software
Enterprise Software

Compensation Overview

$120k - $155kAnnually

Senior

San Mateo, CA, USA

Requires in-office presence in San Mateo, California, three times per week.

Category
General Marketing
Data Analysis
Data & Analytics
Growth & Marketing
Required Skills
Python
R
SQL
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5+ Years of experience as an Analyst or in a Data Insights role at a B2B Saas growth company.
  • 3+ Years of relevant experience in Inbound/Outbound Marketing measurement, Product Led Growth and Sales Led Growth, and Account-Based Marketing and Selling.
  • The ability to manipulate and query with SQL is mandatory; Python and/or R is a plus.
  • Looker / Excel / Google Sheets guru.
  • Bachelor’s Degree with a science or technical focus, A Master’s degree is a plus.
  • Consulting experience is a plus.
Responsibilities
  • Work with relevant stakeholders to establish key metrics. You will determine baselines/goals for major initiatives (e.g. quarterly OKRs) and for specific projects (campaign ROI, product adoption/usage, etc).
  • Partner with other teams to set up and onboard dashboards, train for self-sufficiency on usage and standard reporting, and field requests for more complex requests (joins, statistical analysis, etc).
  • Identify gaps in data and proactively solve them by aligning with stakeholders to ensure we are correctly instrumented and have availability of data in proper structure and formats.
  • Organize our data definitions, taxonomy, collection strategies, system hierarchies, etc.
  • Report weekly on key metrics with commentary on any significant changes. Report monthly and/or quarterly on ad-hoc investigations to communicate any surprising trends or movements.
  • Analyze historical data to track performance, identifying levers for change, and areas for improvement.
  • You will be our champion for implementing data best practices across Sendbird’s global organization.

Sendbird provides communication solutions for businesses, focusing on enhancing customer engagement through chat, voice, and video functionalities. Its main products include Sendbird Chat, which is a chat API that allows businesses to integrate real-time messaging into their applications, featuring message moderation and offline messaging. Sendbird Calls offers high-quality voice and video interactions, while Sendbird Desk provides an embedded support solution for customer assistance within applications. Unlike many competitors, Sendbird operates on a B2B model with a subscription-based pricing structure, allowing for scalability as client needs grow. The goal of Sendbird is to improve customer interactions and support for businesses across various industries.

Company Stage

Series C

Total Funding

$265.5M

Headquarters

San Mateo, California

Founded

2013

Growth & Insights
Headcount

6 month growth

5%

1 year growth

3%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • The integration of advanced AI models like Solar LLM and partnerships with Upstage.ai enhance Sendbird's capabilities in AI-driven customer engagement.
  • Sendbird's new business messaging platform aims to reduce SMS costs by 30%, offering significant cost savings for businesses.
  • The launch of no-code AI chatbots tailored for SMBs opens up new market opportunities and makes advanced customer engagement tools accessible to smaller businesses.

What critics are saying

  • The competitive landscape in communication APIs is intense, with major players like Twilio and Nexmo posing significant threats.
  • Relying on third-party AI models for chatbot functionalities could lead to dependency issues and potential disruptions if partnerships dissolve.

What makes SendBird unique

  • Sendbird's comprehensive suite of communication APIs, including chat, voice, and video, offers a more integrated solution compared to competitors who may specialize in only one area.
  • The company's focus on providing no-code AI chatbot solutions makes it accessible for small-to-medium-sized businesses, unlike competitors that may require extensive technical resources.
  • Sendbird's global reach and ability to handle billions of interactions monthly set it apart as a robust and scalable solution for enterprises.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE