Full-Time

Account Based Marketing Manager

Confirmed live in the last 24 hours

OpenTable

OpenTable

1,001-5,000 employees

Online restaurant reservation and management service

Food & Agriculture
Consumer Goods

Compensation Overview

CA$105k - CA$110kAnnually

+ Bonus

Senior

Toronto, ON, Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Marketing
Data Analysis
Requirements
  • Minimum of 6 years of experience in account-based marketing or a similar role.
  • Bachelor's degree (or equivalent experience) in Marketing, Business, or a related field; MBA is a plus.
  • Proven experience working closely with sales teams to align marketing strategies and drive revenue growth.
  • Strong understanding of ABM principles, tactics, and standard methodologies.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Experience with marketing automation tools (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and ABM platforms (e.g., Rollworks, Demandbase, Terminus, 6Sense, Clearbit).
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Experience in content development and campaign management for B2B audiences.
Responsibilities
  • Develop and Implement ABM Strategies: Create and implement ABM strategies that align with company goals, focusing on driving engagement and conversions within target accounts.
  • Collaboration with Sales Teams: Work closely with sales teams to develop and manage account lists, account-specific marketing plans, ensuring alignment on goals, messaging, and tactics. Maintain a constant feedback loop to refine strategies based on real-time insights and performance data.
  • Campaign Management: Design, implement, and optimize multi-channel ABM campaigns across digital, email, social media, events, and other channels to engage target accounts effectively.
  • Data-Driven Insights: Analyze campaign performance and account engagement data to provide actionable insights to both marketing and sales teams. Use these insights to adjust strategies and tactics to improve return on investment and effectiveness.
  • Content Development: Collaborate with content creators to develop personalized content and messaging that resonates with specific accounts and personas within those accounts.
  • Sales Cadence: Plan, manage and support sales cadence across all ABM programs in collaboration with sales; including tailored email sequence, content and collateral to support ABM
  • Measurement and Reporting: Define key performance indicators for ABM programs and provide regular reporting on campaign performance, engagement levels, and contribution to pipeline and revenue.
  • Lead Nurturing: Develop and implement lead nurturing strategies that move target accounts through the marketing and sales funnel, working closely with sales to ensure seamless handoff and follow-up.
  • Market and Competitor Analysis: Conduct regular analysis of market trends, competitor activities, and customer behavior to refine ABM strategies and maintain a competitive edge.
  • Technology and Tools: Use marketing automation platforms, CRM systems, and ABM tools to manage and measure campaigns, ensuring effective targeting and tracking of metrics.

OpenTable connects diners with a variety of restaurants through its online reservation service. Users can browse different dining options, read reviews, view menus, and make reservations easily. The platform is free for diners, allowing them to find and book tables at their favorite restaurants. Restaurants benefit from OpenTable by paying a subscription fee to be listed and may incur additional charges based on the number of reservations made. This dual revenue model helps OpenTable maintain a steady income while providing valuable tools for restaurants to manage bookings and optimize seating. OpenTable's goal is to enhance the dining experience for users and support restaurants in growing their business.

Company Stage

Acquired

Total Funding

$46.9M

Headquarters

San Francisco, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Collaborations with chains like Bar Louie increase visibility and user base.
  • Exclusive dining experiences can attract high-end diners to OpenTable.
  • Integration with 'connected trip' experiences enhances user engagement.

What critics are saying

  • Competition from platforms like Resy could draw diners away from OpenTable.
  • Rising dining costs may reduce reservation volumes on OpenTable.
  • Reliance on Booking Holdings' infrastructure poses strategic risks.

What makes OpenTable unique

  • OpenTable offers a comprehensive platform for restaurant discovery and reservations.
  • The platform provides valuable tools for restaurants to manage and grow their business.
  • OpenTable's integration with AI-driven tools enhances reservation support and customer satisfaction.

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