Director – Content Marketing
Updated on 11/15/2023
Toronto, ON, Canada
Experience Level
Desired Skills
Data Analysis
Sales & Account Management
Growth & Marketing
  • 8-10 years of proven experience in driving successful, scalable, and high-impact content strategies within fast-growing B2B technology companies
  • A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
  • Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience
  • Strong acumen in analyzing data from various sources to inform content decisions and optimize performance
  • Exceptional cross-functional collaboration and influencing skills, with a track record of building productive partnerships across teams
  • Experience in building, coaching, and motivating high-performing teams, fostering a culture of creativity and excellence
  • Adept at setting and measuring key performance metrics for content and driving continuous improvement
  • Proven ability to push boundaries and challenge conventional content marketing approaches, constantly seeking new and innovative strategies
  • Create and execute a cross-platform persuasive content strategy that influences audiences throughout various stages of the buying journey, ultimately driving product purchases
  • Collaborate with Web, Inbound, Product Marketing, Demand Gen, Partner and Industry teams to build a web content strategy and publishing processes, ensuring a seamless user journey based on persona-based segmentation
  • Provide insights and guidance on innovative content strategies that drive awareness, engagement, and pipeline growth
  • Maintain Tipalti messaging framework and socialize within Marketing and Sales to gain alignment and adoption
  • Establish and maintain strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas
  • Develop a clear vision and distinctive POV for next-generation content marketing in the B2B SaaS industry, including content planning, prioritization, development, and team management
  • Lead the development and management of a quarterly and annual editorial calendar, ensuring visibility and alignment among all stakeholders
  • Define content roles and governance within the editorial calendar to optimize content creation and distribution
  • Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights
  • Leverage data from multiple sources to create relevant and engaging content across various channels
  • Manage and inspire a high-performing content team, fostering creativity, collaboration, and innovation
  • Coach team members to grow professionally and drive success in their respective roles