Programming Associate
London
Updated on 11/9/2023
The Athletic Media Company

501-1,000 employees

Sports news
Company Overview
The Athletic Media Company's mission is to produce coverage for die-hard fans
Consumer Goods

Company Stage

Series D

Total Funding

$139.6M

Founded

2016

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

13%

2 year growth

19%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Journalism
CategoriesNew
Journalism
Growth & Marketing
Requirements
  • 1-3 years experience in journalism/media, content programming, digital marketing, social media or similar (sports media preferred)
  • Experience writing headlines and homepage packaging with a strong eye for detail
  • Data-driven and analytical; ability to think critically around metrics
  • Extensive knowledge of football both in the UK and abroad
  • Strong understanding of The Athletic, its subscribers and the larger sports media space
  • High-quality news judgment with the ability to identify the biggest stories of the day and how they relate to the larger news cycle
  • Clear communicator and can disseminate information concisely to various stakeholder groups
  • Knowledge of U.S professional / collegiate sports (NFL, CFB, NBA, WNBA, MLB, NHL, CBB) is preferred
Responsibilities
  • Execute content programming and distribution strategy, including curation and distribution of articles, podcasts, and video
  • Identify highly engaging content from across our newsroom to broaden The Athletic’s reach to subscriber and potential subscriber audiences
  • Serve as the curation expert across the The Athletic homepage, league pages and app in real-time
  • Write and send daily push alert notifications for team and league followers
  • Develop copy that advances The Athletic’s voice and targets relevant audiences based on the platform and its user experience
  • Monitor real-time analytics to inform curation and homepage strategy
  • Assist in planning and strategizing multi-channel campaigns around priority content and key events
  • Communicate with editors from across the newsroom to proactively identify high-performing content, plan programming strategy across channels, and provide quantitative and qualitative feedback on content performance
  • Collaborate with social, marketing, design and our newsroom to align voice across all platforms