Head of Marketing

We are hiring a Head of Marketing to join our team located in Washington, D.C.

As the Head of Marketing, you will:

• Own and evolve our marketing strategy across demand generation, brand, content, social, and lifecycle
• Lead go-to-market planning for launching new state news bureaus and expanding our software tools
• Partner with Sales and Account Management to drive qualified pipeline and revenue
• Develop messaging frameworks that speak clearly to government insiders, advocates, and corporate affairs teams
• Architect scalable programs for customer acquisition and expansion across multiple products
• Build and manage a high-performing team of marketers, with resources to scale
• Own key performance metrics (traffic, conversion, MQLs, CAC, LTV, funnel velocity)
• Find the thread within our rich library of journalism and use it to build evergreen content assets that educate, convert, and reinforce our brand
• Leverage AI, automation, and creative tooling to scale reach and efficiency without scaling headcount

Essential Qualifications:

• 10+ years of professional work experience in B2B marketing, with at least 3 years in a leadership role
• Prior professional work experience building a marketing function from scratch or scaling one at a high-growth company
• Ability to own pipeline and revenue targets in close partnership with Sales
• Communication skills, both written and verbal, with excellent storytelling abilities 
• Ability to use AI tools, automation, and creative systems to scale output
• Ability to conduct full-funnel marketing: from acquisition through retention

Preferred Qualifications:

• Prior professional work experience launching new markets or regional GTM strategies
• Prior professional work experience working with editorial or content teams to amplify distribution
• Prior professional work experience marketing to Fortune 500 organizations
• Prior professional work experience in SaaS or media businesses

This is an in office work opportunity and our teams operate from the Washington, DC office located at L and 15th St. NW five days per week. State Affairs offers a competitive salary, comprehensive benefits package, and a meaningful equity position to employees.

The compensation range for this role as it is posted is $180,000 to $220,000 (on-target earnings) for candidates working from the State Affairs office in Washington, DC. The final job level and annual salary will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s), and calibrated against relevant market data and internal team equity.  Benefits listed in this posting may vary depending on the nature of your employment with State Affairs.