Full-Time

Senior Finance Business Partner

Posted on 7/23/2025

Flipp

Flipp

501-1,000 employees

Operates digital shopping marketplace for retailers

No salary listed

Remote in Canada

Remote

Category
Finance & Banking (1)
Requirements
  • 6+ years of accounting and/or finance experience, experience in an FP&A environment is an asset
  • CPA in progress/completed is an asset
  • Strong relationship-management skills and the ability to influence decision-making among senior stakeholders
  • Strong Business Acumen that can quickly learn how Flipp works, experience in two-sided marketplace businesses is considered an asset
  • Strong analytical skills with attention to detail to research and escalate issues
Responsibilities
  • Act as a strategic finance partner to leaders, providing data-driven insights to inform technical and operational decisions
  • Analyze and translate financial data into actionable recommendations that support headcount planning, vendor/resource spend, and long-range investments
  • Investigate variances between actuals and forecasts, and advise on ROI improvement opportunities. Collaborate closely with leadership to update forecasts and challenge key assumptions
  • Lead and support monthly forecasts, annual budget cycles, and long-range planning for spend
  • Partner with HR and leaders to manage and forecast headcount and contractor resources, track open roles against plan, and align staffing plans with roadmap priorities
  • Prepare monthly financial reports, analyze variances, and monitor key business metrics
  • Identify trends, risks, and opportunities to inform leadership and support strategic trade-offs
  • Develop robust financial models and scenario analyses to support product investments, hiring plans, and strategic initiatives with a focus on ROI and long-term value creation
  • Partner with Product to conduct bottom-up opportunity sizing, unit economics modelling, pricing and monetization analysis, and investment prioritization to inform roadmap decisions
  • Drive continuous improvement of financial processes, reporting tools, and automation to enhance visibility into product performance and enable proactive, data-driven decisions
  • Build scalable reporting frameworks that track product-level profitability, metrics, and spend efficiency to support both tactical decisions and long-range planning

Flipp is a retail technology platform that reinvents how people shop by turning static weekly circulars into interactive digital experiences. It helps retailers and consumer packaged goods brands present their promotions through engaging digital content in a shopping marketplace, aiming to drive purchases. The product works by transforming traditional ads into clickable, multimedia catalogs that link to product details and offers, enabling retailers and brands to reach millions of shoppers across North America and measure impact on sales. Flipp differentiates itself by working with more than 90% of the largest North American retailers and focusing on visual merchandising and engaging promotional stories, rather than only listing ads. Its goal is to increase shopper engagement and boost sales through digital, shopper-centric content across traditional and online channels.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$76M

Headquarters

Toronto, Canada

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Truelink Capital acquisition injects capital to scale North American platform.
  • Reebee acquisition expands digital flyers for cost-conscious Canadians.
  • Flipp Insights provides closed-loop reporting to optimize sales lift.

What critics are saying

  • Truelink acquisition triggers layoffs and engineer exodus to rivals.
  • Instacart cannibalizes Flipp's users with integrated grocery delivery deals.
  • Walmart+ AI circulars prompt retailers to in-house and terminate Flipp.

What makes Flipp unique

  • Flipp transforms static circulars into shoppable digital experiences for retailers.
  • Reaches 100 million monthly shoppers via largest distribution network.
  • Creates experiences from APIs or websites without needing flyers.

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Benefits

Remote Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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