Full-Time

Event marketing lead

Watershed

Watershed

51-200 employees

Provides tools for measuring and reducing corporate emissions

Data & Analytics
Consulting

Senior

San Francisco, CA, USA + 2 more

Required Skills
Sales
Salesforce
Marketing
Requirements
  • 5+ years of B2B event marketing experience
  • Proven success building and owning an event program and executing on a wide range of event types
  • Experience sourcing and managing external resources
  • Working knowledge of a CRM platform, such as Salesforce, and experience with setting, driving, and reporting on event performance metrics
  • Superb event management, prioritization, and stakeholder management abilities
  • Outstanding written and verbal communication skills
  • Comfort with fast-paced, high-growth environments, with a bias towards being proactive and self-directed
Responsibilities
  • Architect, drive, and own Watershed's event strategy in order to build our brand, generate pipe with enterprise prospects, influence opportunities, and retain customers
  • Plan, manage, and execute first- and third-party event activations from end-to-end, from strategic concepting to detailed logistics to post-event reporting, and much more
  • Collaborate closely with the sales team on program strategy, target setting, activations, and outreach
  • Write clear and compelling event communications, including for invites, sales team outreach, and landing pages
  • Manage budgets, resources, and external vendors and agencies
  • Research opportunities based on objectives, target audiences, and industries, and make proactive recommendations for adjustments to our strategy
  • Regularly evaluate event outcomes and successes, share learnings, and optimize and adjust plans based on those learnings
  • Manage a network of vendors and resources

Watershed is a company that empowers businesses to actively combat climate change by providing tools to measure, report, and reduce greenhouse gas emissions. Their platform, backed by high-quality, audit-grade climate data and a team of policy, climate science, and data experts, aids companies in setting targets, reducing emissions, and staying ahead of climate disclosure regulations. With a diverse advisory team and investors like Sequoia and Kleiner Perkins, Watershed is a leader in the climate economy, driving the race to net zero emissions.

Company Stage

Series C

Total Funding

$239.5M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

3%

1 year growth

10%

2 year growth

218%
INACTIVE