Full-Time

Channel Marketing Manager

Confirmed live in the last 24 hours

Western Digital

Western Digital

10,001+ employees

Provides data storage solutions and services

Data & Analytics
Enterprise Software

Senior, Expert

Company Historically Provides H1B Sponsorship

Remote in USA

Category
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
  • 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
  • Proven track record of developing and executing successful channel marketing strategies
  • Strong understanding of Latin American business cultures and market trends
  • Excellent project management and organizational skills
  • Proficiency in CRM software and marketing automation tools
  • Advanced analytical and problem-solving abilities
  • Outstanding communication and interpersonal skills
  • Fluency in English and Spanish required; Portuguese is a plus
  • Ability to travel within Latin America as needed
  • Results-oriented mindset with a passion for driving growth through channel partnerships
Responsibilities
  • Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
  • Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
  • Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
  • Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
  • Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
  • Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
  • Manage budgets and allocate resources effectively to maximize ROI on marketing investments
  • Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
  • Analyze market trends and competitor activities to identify growth opportunities
  • Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
  • Provide guidance and support to channel partners to enhance their marketing capabilities
  • Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Western Digital offers a range of data storage solutions, including Network Attached Storage (NAS), Storage Area Network (SAN), private cloud, and hyper-converged infrastructure, designed to help businesses manage and store data efficiently. Their products, such as all-flash arrays and JetStor NAS/SAN options, support high data throughput and multiple host ports for improved performance. Unlike many competitors, Western Digital serves a diverse clientele, from Fortune 500 companies to small businesses, and also provides support and maintenance services. The company's goal is to be a reliable partner for businesses by delivering effective and innovative data storage solutions.

Company Stage

IPO

Total Funding

$927.9M

Headquarters

San Jose, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • High-capacity storage demand grows with AI and data-intensive applications.
  • Gaming industry expansion boosts demand for Western Digital's storage solutions.
  • Energy-efficient ePMR technology enhances Western Digital's product appeal.

What critics are saying

  • Seagate's HAMR technology threatens Western Digital's high-capacity HDD market share.
  • Toshiba's HAMR and MAMR advancements challenge Western Digital's market position.
  • Rapid tech advancements risk Western Digital's products becoming obsolete.

What makes Western Digital unique

  • Western Digital leads with 32TB UltraSMR and 26TB ePMR CMR HDDs for AI.
  • The company offers diverse storage solutions, including NAS, SAN, and private cloud.
  • Western Digital's SanDisk and WD_BLACK brands cater to gamers and professionals.

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Benefits

Paid sick leave & vacation time

Medical/dental/vision insurance

Life, accident, & disability insurance

Tax-advantaged flexible spending and health savings accounts

Employee assistance program

Tuition reimbursement

Employee stock purchase plan

Western Digital Savings 401(k) Plan