Channel Marketing Manager

Job Description

We are seeking a dynamic and strategic Channel Marketing Manager for Latin America to join our team in Miami, United States. In this role, you will be responsible for developing and executing channel marketing strategies to drive growth and strengthen partnerships across the Latin American region.

Key Responsibilities:

• Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
• Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
• Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
• Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
• Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
• Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
• Manage budgets and allocate resources effectively to maximize ROI on marketing investments
• Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
• Analyze market trends and competitor activities to identify growth opportunities
• Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
• Provide guidance and support to channel partners to enhance their marketing capabilities
• Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
• 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
• Proven track record of developing and executing successful channel marketing strategies
• Strong understanding of Latin American business cultures and market trends
• Excellent project management and organizational skills
• Proficiency in CRM software and marketing automation tools
• Advanced analytical and problem-solving abilities
• Outstanding communication and interpersonal skills
• Fluency in English and Spanish required; Portuguese is a plus
• Ability to travel within Latin America as needed
• Results-oriented mindset with a passion for driving growth through channel partnerships