Full-Time

Channel Marketing Manager

Confirmed live in the last 24 hours

Western Digital

Western Digital

10,001+ employees

Provides data storage solutions and services

Data & Analytics
Hardware

Senior

Company Historically Provides H1B Sponsorship

Remote in USA

Remote option available.

Category
General Marketing
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
  • 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
  • Proven track record of developing and executing successful channel marketing strategies
  • Strong understanding of Latin American business cultures and market trends
  • Excellent project management and organizational skills
  • Proficiency in CRM software and marketing automation tools
  • Advanced analytical and problem-solving abilities
  • Outstanding communication and interpersonal skills
  • Fluency in English and Spanish required; Portuguese is a plus
  • Ability to travel within Latin America as needed
  • Results-oriented mindset with a passion for driving growth through channel partnerships
Responsibilities
  • Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
  • Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
  • Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
  • Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
  • Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
  • Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
  • Manage budgets and allocate resources effectively to maximize ROI on marketing investments
  • Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
  • Analyze market trends and competitor activities to identify growth opportunities
  • Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
  • Provide guidance and support to channel partners to enhance their marketing capabilities
  • Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Western Digital provides a variety of data storage solutions, including Network Attached Storage (NAS), Storage Area Network (SAN), private cloud, and hyper-converged infrastructure. Their products are designed to help businesses manage and store data efficiently and reliably. For example, their all-flash arrays are optimized for high input/output applications, while the JetStor brand offers cost-effective NAS and SAN arrays that support multiple host ports for improved performance. What sets Western Digital apart from its competitors is its extensive experience in the data storage market and its ability to cater to a wide range of clients, from large corporations to small businesses. The company's goal is to deliver high-value storage solutions that meet the diverse needs of its customers, ensuring they have the tools necessary for effective data management.

Company Stage

IPO

Total Funding

$927.9M

Headquarters

San Jose, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Western Digital's continuous product innovation, such as the 8TB WD Black SN850X SSD, positions it as a leader in high-performance storage solutions.
  • The company's expansion into new markets, including a $500,000 investment in new space in San Jose, indicates robust growth and development opportunities.
  • Strategic investments from firms like Los Angeles Capital Management LLC reflect strong market confidence and financial stability.

What critics are saying

  • The highly competitive data storage market requires Western Digital to continuously innovate to maintain its market position.
  • The company's broad product portfolio may lead to challenges in maintaining quality and consistency across all offerings.

What makes Western Digital unique

  • Western Digital's extensive product portfolio, including NAS, SAN, and hyper-converged infrastructure, caters to a wide range of clients from Fortune 500 companies to SMEs, unlike competitors who may focus on niche markets.
  • The company's focus on high-value storage solutions like the JetStor brand and all-flash arrays optimized for maximum I/O applications sets it apart in the data storage market.
  • Western Digital's commitment to innovation is evident in its recent launch of the world's largest 2TB 3D QLC flash memory chip, showcasing its technological leadership.

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Benefits

Paid sick leave & vacation time

Medical/dental/vision insurance

Life, accident, & disability insurance

Tax-advantaged flexible spending and health savings accounts

Employee assistance program

Tuition reimbursement

Employee stock purchase plan

Western Digital Savings 401(k) Plan