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Full-Time

Growth Marketing Manager

New Channels

Updated on 9/5/2024

Philo

Philo

51-200 employees

TV streaming service with unlimited DVR

Consumer Software
Enterprise Software
Consumer Goods

Compensation Overview

$90k - $140kAnnually

+ Company Stock Options + Health Benefits

Junior, Mid

San Francisco, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 2-4 years of experience in performance marketing
  • Hands on experience in Ad Platforms such as Facebook Ads Manager/Google Ads/Reddit/etc.
  • Experience with project management and creative briefing process such as the creation of copy and content for social ads and/or other digital assets
  • Media planning/buying agency experience
  • Ability to execute with a high degree of accuracy
  • Strong statistical and analytical skills with the ability to clearly communicate results & insights
  • Well organized, detail-oriented, and able to juggle multiple priorities
  • A self-starter and proactive, positive thinker, eager to learn and ask questions
Responsibilities
  • Support new customer acquisition through management of our new testing channels such as Amazon FireTV, Roku, Audio, Television, Direct Mail, Affiliates and many more
  • Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams
  • Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
  • Work closely with internal teams such as creative, analytics, product - to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals
  • Build and maintain performance reporting and analysis across all owned Acquisition channels - aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior
  • Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs

Philo provides a competitive edge in the TV streaming industry with its extensive selection of over 60 channels, including favorites such as A&E, AMC, and Comedy Central. The company's commitment to technological advancement is reflected in its unlimited DVR capabilities and support for streaming on multiple devices. This dedication to improving user experience makes it a dynamic place to work, especially for those passionate about media technology and customer satisfaction.

Company Stage

Series B

Total Funding

$144.8M

Headquarters

Cambridge, Massachusetts

Founded

2011

Growth & Insights
Headcount

6 month growth

3%

1 year growth

10%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • Philo's continuous addition of new channels and content, such as those from A&E and Lionsgate, keeps the platform fresh and appealing to subscribers.
  • The partnership with Dish Media significantly increases Philo's addressable advertising footprint, potentially boosting revenue.
  • Philo's budget-friendly approach makes it an attractive option for cost-conscious consumers, potentially driving subscriber growth.

What critics are saying

  • The highly competitive streaming market means Philo must continuously innovate to retain and attract subscribers.
  • Dependence on partnerships, such as with Dish Media, could pose risks if these relationships change or dissolve.

What makes Philo unique

  • Philo's focus on budget-friendly streaming packages with a variety of channels from networks like A&E, Lionsgate, and AMC sets it apart from more expensive competitors.
  • The integration with Dish Media for addressable TV advertising expands Philo's reach and offers unique advertising opportunities.
  • Philo's availability on Vizio smart TVs enhances its accessibility and convenience for a broader audience.