Senior CRM Marketing Specialist
Updated on 2/21/2024
Tastylive

11-50 employees

Financial network for options and futures trading
Company Overview
tastylive offers a financial network for options and futures trading, featuring a range of shows and resources for traders. The platform utilizes live market talk and actionable segments hosted by industry experts such as Tom Sosnoff and Tony Battista to make investing engaging and informative.
Locations
Chicago, IL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
Hubspot
Tableau
Salesforce
Marketing
HTML/CSS
CategoriesNew
Growth & Marketing
Requirements
  • 4-5 years of experience in CRM within a Marketing team
  • Expertise in Salesforce Marketing Cloud (Email Studio, Web Studio, Mobile Studio)
  • Experience with Salesforce Data Cloud, HubSpot and Tableau
  • Working knowledge of SQL, HTML and CSS
Responsibilities
  • Ideate and execute advanced CRM marketing automation using Salesforce Marketing Cloud
  • Collaborate with cross-functional teams to design and implement impactful marketing campaigns
  • Monitor CRM performance metrics, conduct A/B testing, and continually refine strategies
  • Contribute to the development of segmentation strategies and customer journey mapping
  • Manage and optimize CRM and email marketing platforms, ensuring seamless integration with other marketing technologies
  • Utilize SQL for activating automated journeys in Journey Builder
  • Stay up to date with industry trends and best practices in CRM
  • Work closely with internal stakeholders to gather customer insights and identify opportunities for improvement
  • Ensure all CRM activities are compliant with legal standards and industry best practices
Desired Qualifications
  • Experience with Salesforce Data Cloud, HubSpot and Tableau
  • A working knowledge of SQL, HTML and CSS