About the Role:

Panorama is looking for a Communications Manager to help shape and amplify Panorama’s corporate narrative and brand as a leader in K-12 education. In this role, you’ll work on proactive and reactive communications strategies across both owned and earned media, showcasing the transformative impact we have in school districts nationwide. You will take on a variety of projects, from PR and event speaking proposals to messaging and content creation. This role is ideal for a savvy, driven communications professional who’s passionate about education, excels in creative storytelling, and has a knack for crafting impactful messages across channels.

Responsibilities:

• Manage PR and external communications efforts in partnership with an agency to build Panorama’s brand and reputation in K-12 education and to foster trust with clients and the communities we serve.
• Manage Panorama’s social media platforms, including content creation, maintaining the social calendar, activating employee engagement, and executive social media support.
• Develop and manage conference speaking proposals, award submissions, and third-party profiles to elevate Panorama’s thought leadership and brand credibility.    
• Manage the Panorama email newsletter to distribute content and engage a district leader audience.
• Write, edit, and proofread copy across various marketing channels to ensure messaging is compelling, consistent, and aligned with the Panorama brand.
• Support the creation of digital and printed marketing materials as needed, like one-pagers, blogs, emails, presentations, and other collateral.
• Ensure that communications and PR work contributes to desired marketing and business outcomes, including aligning efforts with marketing campaigns.

What we’re looking for:

• 5+ years of experience in communications, public relations, or a related field
• B2B marketing experience at a technology/software company is a plus 
• Exceptional copywriting and copyediting skills; able to translate complex ideas into clear, compelling messages. (Please use the cover letter space in the application to share writing samples from your portfolio.)
• Strong verbal communication skills
• Stellar storytelling skills; able to uncover and craft narratives that deeply connect with target audiences 
• Hands-on experience with social media and content creation
• Outstanding organization and project management skills; able to manage multiple projects with multiple stakeholders in a fast-changing environment
• Proven ability to work cross-functionally with teams like Account Management, Sales, Government Affairs, and Research
• Experience with marketing automation and content management tools such as HubSpot or similar platforms

Even better if you have:

• Experience in K-12 education
• An understanding of the key topics and issues influencing K-12 today

The starting salary range for this role is $87,300 - $97,000. Actual offers will depend on experience, skills, and location.