Senior Digital Content Writer

Senior Digital Content Writer | London

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role purpose

The primary focus of the role is to create engaging content for our website, including long & short-form content for site-specific materials with a consideration to SEO strategies and paid/ digital channels as required. The objective is to educate customers on our formulations & brand values with the goal of driving conversion. Working in a highly collaborative setting, this role will frequently liaise with Marketing, Creative, Digital Content Strategist & SEO leads.

They will also be responsible for overseeing the integration & providing relevant support relating to Copy as we migrate to NGL and support indirect ecom channel as required.

Role responsibilities include, but not limited to –

• Oversee the seamless & smooth migration to NGL, relating to content topics.
• Ensure all relevant longform & shortform copy on onsite is finalized, optimized with the alignment from key stakeholders such as Marketing, Creative & relevant stakeholders ahead of market to ensure all content is consistent with our tone of voice, correct to an exact degree, and expresses Aesop’s approach with clarity and appeal while supporting business growth ambitions. Ability to balance brand & commercial needs is important.
• In collaboration with the Global Copy team, release guidelines to upskill markets on localized modules to ensure consistent Tone of Voice.
• Craft engaging short-form/ long form content for on Aesop.com & support media/ indirect/ digital team needs as required.
• Owner of a roadmap on Copy optimization opportunities to ensure key priorities are addressed.
• Work closely with our SEO Lead to ensure content is visible, and liase with our UX team to ensure content meets user needs.
• Work closely with our Creative and Product teams to ensure all content delivers brand & commercial objectives.
• Generate ideas for new content pieces, conduct research into possible topics, and maintain a healthy ‘backlog’ of ideas, drafts, and research to support business ambition.
• Work closely with markets & regions to ensure content is delivered to a consistent calendar, will all required assets. Measure, reflect and iterate on content, delivering continuous improvement to results and processes.
• Work in collaboration with Site experience & Design Lead to AB test initiatives and hypothesis to maximise business impact.

This is a full time position operating with a hybrid working pattern.

What we are looking for

• Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives
• Commitment to fostering an inclusive and psychologically safe work environment

• Post-secondary education or relevant equivalent experience in one or more of the following fields: advertising, literary studies, creative writing, journalism, cultural studies, media studies, copywriting.
• Content writing experience either within an online business, publishing platform, or digital agency.
• Experience and knowledge of SEO strategies, eCommerce and digital marketing best practice.
• A demonstrated understanding of the brand, and of Aesop’s tone, lexicon and style
• Experience in writing short-form digital content
• Commercial awareness & the ability to inject this into their work
• Clear understanding of SEO’s role in digital content
• The ability to tailor communications to meet the needs of various audiences, without compromising Aesop’s voice or spirit.
• Knowledge of the fundamentals of digital eCommerce and/or publishing
• Ability to identify issues and problems and generate appropriate solutions and alternatives.
• Understanding of modern content management systems, digital platforms and technologies.
• An awareness of cultural sensitivities in the territories in which Aesop operates.
• Ability to multi-task under pressure
• Ability to collaborate effectively with creative and marketing teams, and a collaborative mindset in general
• Strong analytical, project management, stakeholder & organizational skills

What’s on offer

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include -

• Flexible, hybrid working pattern
• Generous product discount allowance and bi-annual complimentary product allocation
• Paid volunteering allowance for all employees
• Bonus opportunity based on personal, and business, performance
• Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
• Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app and summer hours options.

Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.

#LI-Hybrid