Facebook pixel

Global Head of Market Research & Insights
Posted on 1/14/2022
INACTIVE
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Canva
Creativity
Data Analysis
Leadership
Marketing
Market Research
Research
Sales
Social Media
Requirements
  • 8-10+ years of experience in market research and insights roles leading quantitative and qualitative primary research that delivers business results
  • Experience working across B2B and B2C businesses is ideal
  • Leadership experience in managing research teams working with a range of Product, Sales, Customer Support, and Marketing teams
  • An innovator who is willing to roll up the sleeves and get into the weeds
  • Highly collaborative, effective partner who can influence through smart, thoughtful communication and execution
  • Extraordinary communication and storytelling skills with experience across all levels; skilled at addressing both large and small audiences across multiple leadership levels and functions
  • Able to break down complex topics into simple solutions, ideas, and actionable outcomes
  • Experience influencing and earning the trust of senior stakeholders and moving business teams to take action
  • Proven experience in end-to-end research and user-centered design methods
  • Deep domain expertise for Market Research & Insights with a mix of Qualitative & Quantitative Research Experience + Media Effectiveness
  • Familiarity with Mixed Media Modelling would be an advantage but is not a pre-requisite
  • Experience in managing customer panels
Responsibilities
  • You will also be working collaboratively across the business with Product, Sales, Content & Design, User Voice, and Global Services
  • Understand the needs and experiences of our own customer base (B2B and B2C), building audience segmentation, and drive insights that reflect the state of our customers, competitors, partners, and trends in the market overall. You'll inspire interest in deeply understanding our customers, what motivates them to use our product and how to build customer experiences that drive higher satisfaction, ongoing engagement, and retention
  • Understanding the broader market and competitor landscape, our brand territory and positioning, honing our audience propositions and working with our product, performance, social media, community, and brand marketing teams to develop test, and track our brand health, campaign strategy, and plans
  • You'll be able to develop core frameworks, methodologies, databases, and reporting solutions to support internal decision making and answer critical business questions. Leveraging the power of Canva's data and systems, in combination with qualitative and quantitative research, to generate hypotheses and plans for high-impact research
  • Provide leadership on research techniques, communication and help ensure all Canva products stay user-focused and solve real user pain. Help us extend data literacy and curiosity throughout the whole company
  • You'll be able to determine optimal mixed qualitative and quantitative research methodologies, and utilize internal data, insights as well as external vendors to support Canva's research agenda. To drive impact through multiple research methodologies and tools, including qualitative methods such as observation, contextual inquiry, individual interviews, group sessions
  • You'll be able to employ consistent qualitative and quantitative methods to yield comprehensive answers to research questions. Enabling standards for validity and reliability, whilst encouraging creativity and experimentation with research designs and tools
  • To establish a more mature research design practice at Canva, you'll build and lead a team with insight, research, data analytics capability and learning, and the ability to cross-pollinate learnings to provide robust and deeper actionable insights to better enable our teams across the business. Building collaborative relationships with cross-functional stakeholders, allowing us to connect the dots with research being conducted for the various teams around the business
  • Produce highly actionable and authoritative insights that impact our growth initiatives and product strategy while balancing business requirements and user needs
Canva

1,001-5,000 employees

Online design and publishing tool
Company Overview
Canva is on a mission to empower everyone in the world to design anything and publish anywhere.
Benefits
  • Competitive health benefits plans to support you and your wellbeing
  • Equity packages truly be a part of the Canva journey
  • 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year. The rest, you choose where you work best.
  • Flexible leave so you can recharge, give back, support others or focus on your own professional development.
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
  • An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
  • Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and other benefits to support your physical, mental, and social wellbeing.
  • Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in.
Company Values
  • Make complex things simple
  • Set crazy goals and make them happen
  • Be a force for good
  • Empower others
  • Pursue excellence
  • Be a good human