Sr. Manager
Account Based Marketing, Remote
Posted on 3/7/2023
Austin, TX, USA
Experience Level
Desired Skills
  • You are passionate about account-based marketing and understand not just how it works but why it matters
  • You are curious and obsessed with making things better and making things happen
  • You are an ardent collaborator, supporting Sales and SDR teams
  • You are driven by excellence and do not tolerate mediocrity
  • You are data-driven but not data-dependent
  • 7+ marketing experience in B2B marketing with 3+ years specifically running account based marketing efforts and supporting enterprise sales teams
  • Must be able to quickly establish senior sales level relationship and trust
  • Exceptional analytical skills and ability to draw most relevant insights that accurately describe the campaign performance and impact metrics and take action
  • Ability to review/edit content with opinion and superb writing skills
  • Excellent project, analytical and budget management skills
  • Experience with CRM, marketing automation, and ABM platforms (6sense, Demandbase, Folloze preferred)
  • SaaS, software, high tech industry experience strongly desired
  • Develop and deploy multi-channel ABM programs, including crafting strategy, aligning internal teams, and project managing execution to drive pipeline and revenue
  • Deliver account research and analysis as well as leverage cross-vendor intent data to drive ABM strategies
  • Build and execute bespoke and highly custom programs for high revenue Targets
  • Develop compelling and innovative 1:few programs that successfully move Accounts through buyer's journey
  • Ensure scalability of ABM over time via 1:many programs
  • Conduct research and collaborate with Enterprise Sales teams in order to build and execute bespoke and highly custom programs
  • Provide best practices that can be applied across all other segments of the business
  • Partner with Product Marketing, Content and Design leads on content strategy, planning and executing high-impact ABM multi-channel programs: emails, webinars, ads, direct mail etc
  • Work closely with Field Marketing to strategically leverage in-person events to drive pipeline
  • Ensure extreme coordination with Sales and SDR outbound prospecting campaigns
  • Have rigor in measurement and readouts on key account-based metrics, with a process and mindset for data-driven action
  • Manage ABM campaign budget, driving operational excellence and maximizing resource and budget investments
  • Connect campaign data, marketing metrics and insights to demonstrate business impact, providing ongoing reporting and updates to senior stakeholders

501-1,000 employees

Cloud-based revenue platform
Company Overview
Clari's mission is to set customers up for consistent success by creating a new selling culture powered by transparency and actionable insights. The company has developed a market-leading revenue platform that helps go-to-market teams of every size and stripe take control of their entire sales process and revenue operation.
  • No-cost health plans
  • 401k plan
  • Generous PTO
  • Paid parental leave
  • Wellbeing & professional development funds
  • Remote & in-office perks
Company Core Values
  • Garage state of mind
  • Charge
  • Jazz band
  • Dish assist
  • One with customers