Full-Time
Live Commerce Coordinator
Sunny Health & Fitness
51-200 employees
Direct-to-consumer home gym equipment provider
Compensation Overview
$20 - $25/hr
City of Industry, CA, USA
In Person
 Growth & Marketing (1) |
|---|
Get referred to Sunny Health & Fitness
See people who can refer or advise you
- 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management.
- Hands-on experience with TikTok Shop Seller Center, including LIVE setup, product linking, and promotions.
- Strong understanding of LIVE commerce metrics, including gross merchandise value, add-to-cart rate, conversion rate, peak viewers, and session duration.
- Experience coordinating or hosting LIVE sessions on the brand or creator side.
- Ability to manage multiple creator relationships and LIVE schedules simultaneously.
- Ability to work in real-time, high-pressure environments where conditions change quickly.
- Ability to communicate clearly and directly with creators, internal teams, and leadership.
- Proficiency in Microsoft Excel for tracking, scheduling, and reporting.
- Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop.
- Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points.
- Coordinate talent, hosts, and internal team members for each LIVE session.
- Set up and manage LIVE studio logistics, including equipment, backdrop, product staging, and technology setup.
- Monitor real-time performance during LIVEs, including viewers, gross merchandise value, add-to-cart rate, and conversions, and make in-session adjustments.
- Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center.
- Ensure products are properly listed, priced, and linked before each session goes live.
- Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products.
- Brief creators on products, talking points, promotional offers, and brand guidelines before each LIVE.
- Coordinate product seeding and sample fulfillment for creator LIVE hosts.
- Schedule and maintain a creator LIVE calendar to ensure consistent session frequency.
- Monitor creator LIVE performance and produce post-session reporting on gross merchandise value, viewers, and conversions.
- Maintain relationships with LIVE creators by following up, providing feedback, and retaining top performers.
- Track and report weekly LIVE performance metrics, including gross merchandise value, peak viewers, add-to-cart rate, conversion rate, and session duration.
- Identify top-performing products, price points, and content formats across Brand and Creator LIVEs.
- Collaborate with social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions.
- Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates.
- Bilingual English and Spanish language skills.
- Passion for fitness, wellness, or lifestyle content.
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
Get referred to Sunny Health & Fitness
See people who can refer or advise you
Simplify's Take
What believers are saying
- SunnyFit reached nearly 500,000 users by March 2026, signaling growing engagement.
- Five Wi-Fi treadmills launched in 2025, expanding connected equipment beyond Bluetooth-only products.
- Amazon discounts on Sunny bikes in April 2026 keep products highly visible and sell-through strong.
What critics are saying
- Amazon marketplace pricing compresses margins; April 2026 bike discounts show constant price wars.
- JLL integration adds execution risk through 2026, distracting management from core U.S. retail.
- Peloton, NordicTrack, and Concept2 dominate premium categories; Sunny risks becoming a low-margin commodity seller.
What makes Sunny Health & Fitness unique
- SunnyFit AI Coach 2.0 personalizes workouts across Sunny equipment, integrating hardware and software.
- JLL Fitness acquisition, announced May 9 2025, adds UK brand reach and commercial credibility.
- Budget pricing plus direct-to-consumer sales keeps Sunny competitive against premium connected-fitness incumbents.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Paid Sick Leave
Paid Holidays
Paid Vacation
Employee Discounts
Company News
Sunny Health & Fitness has upgraded its free SunnyFit app with AI Fitness Coach 2.0, delivering personalized workouts that connect with home gym equipment.
Sunny Health & Fitness, a leader in value driven, high-quality fitness equipment, is pleased to announce the acquisition of JLL Fitness, a UK-based brand kno...