Manager – Consumer Insights

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

 What’s the InMobi family like? 

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Overview

The Manager – Consumer Insights role is responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. This role requires a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders. The ideal candidate for this role has some experience with Microsoft Copilot as well as familiarity with emerging GenAI tools that can be leveraged to create meaningful insights from curated data. Overall, the Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence supporting brands across the lifecycle of campaigns. 

The Impact You’ll Make

• Data Collection & Analysis:
  Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics and behavior).
  
  
• Trendspotting:
  Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning.
  
  
• Insight Generation:
  Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns
  
  
• Reporting & Presentation:
  Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy.
  
  
• Stakeholder Collaboration:
  Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights for both pre- and post-sale efforts.
  
  
• Market Research:
  Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.
  
  
• Data Interpretation & Storytelling:
  Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences.

The Experience we Need

• 5+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department
• Extensive experience in both quantitative and qualitative market research
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
• Ability to integrate, simplify and develop insights from multiple data sources including 0P, 1P, 2P, and 3P
• Strong verbal and written communication skills.
• Working under pressure, in a fast-paced and challenging environment keeps you energized
• Experience with Microsoft Copilot and familiarity with other GenAI tools
• Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field. A Master’s degree is a plus.