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WatchGuard Technologies

Cybersecurity platform for managed service providers

Field Marketing Manager

Full-Time
$105k - $110k+ Bonus
Senior
Bachelor's
Remote in Canada+2 moreMore locations: Seattle, WA, USA | Miami, FL, USA
HybridOnsite/field position in Seattle, Miami, or Canada.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • At least five years of experience in field marketing, channel marketing, partner marketing, or demand generation, preferably within technology, cybersecurity, information technology, or software as a service.
  • Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.
  • Strong understanding of integrated business-to-business marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
  • Experience managing marketing development funds or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
  • Working knowledge of customer relationship management, marketing automation, and analytics platforms.
  • Excellent written, verbal, and presentation skills, and relationship-management skills.
  • Ability to translate performance data into clear recommendations.
  • Ability to work independently in a fast-paced, matrixed environment.
  • Strategic thinking with a hands-on approach to execution.
  • Ability to build trusted, productive partner relationships and influence without direct authority.
  • Curiosity, adaptability, and commitment to continuous improvement.
Responsibilities
  • Develop, execute, and optimize annual and quarterly marketing plans for assigned strategic partners across North America.
  • Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.
  • Build tailored integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.
  • Develop relationships with partner marketing contacts and serve as their primary marketing point of contact.
  • Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.
  • Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.
  • Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.
  • Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted marketing strategies.
  • Work with Channel Sales to understand partner business needs, identify marketing opportunities, and align on priorities and expected outcomes.
  • Provide partners and internal stakeholders with plans, timelines, performance updates, and recommendations.
  • Gather partner feedback and market insights to improve campaigns, partner experience, and go-to-market effectiveness.
  • Manage assigned marketing development funds and program budgets, ensuring accuracy, transparency, and responsible investment stewardship.
  • Ensure partner activities meet funding requirements, brand standards, and business objectives.
  • Track spend, forecasts, and results, and recommend adjustments to improve performance and return on investment.
  • Define success metrics for each partner marketing plan and track engagement, demand, marketing-influenced pipeline, and revenue contribution.
  • Use campaign and partner performance data to identify trends, optimize tactics, and share actionable insights.
  • Maintain accurate reporting in customer relationship management, marketing automation, and partner marketing systems.
  • Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, public relations, and Social Media to deliver coordinated partner campaigns.
  • Share best practices, partner insights, and successful approaches across the field and partner marketing organization.
  • Contribute to a consistent, high-quality partner experience while adapting plans to partner needs and market opportunities.
Desired Qualifications
  • Experience with Salesforce, Marketo, and account-based experience tools.
  • Understanding of the managed service provider or channel ecosystem.

About the company

W

WatchGuard Technologies

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cbWebsite

WatchGuard Technologies provides a Unified Security Platform designed for managed service providers. It offers integrated cybersecurity products that cover network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi, all managed through a single platform. The platform coordinates threat intelligence, policy management, automation, and reporting to help MSPs scale their security services, improve operational efficiency, and align security operations with their clients’ needs. The key differentiator is its MSP-focused approach, offering centralized control and automation across multiple security domains to simplify provisioning, management, and ongoing protection for thousands of resellers and hundreds of thousands of end customers. The company’s goal is to enable security resellers to grow their business while delivering robust protection and streamlined operations across global customers.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Seattle, Washington

Founded

1996

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Simplify Jobs

Simplify's Take

What believers are saying

  • May 6, 2026 Perimeters.io deal accelerated CloudDR, now supporting 40-plus applications.
  • October 1, 2026 beta Access App simplifies AuthPoint and FireCloud logins.
  • Vincent Hwang's CPO appointment on September 2026 reinforces AI platform strategy.

What critics are saying

  • September 29, 2026 AP firmware flaws let unauthenticated attackers run commands remotely.
  • August 27, 2026 Fireware OS bugs expose Firebox VPN gateways to pre-auth RCE.
  • Repeated core-device CVEs can break MSP trust and trigger customer churn within quarters.

What makes WatchGuard Technologies unique

  • MSP-first unified security platform spans firewall, endpoint, identity, cloud, and MDR.
  • Perimeters.io acquisition and CloudDR extend WatchGuard into SaaS security for MSPs.
  • WatchGuard pairs channel-only distribution with product launches like Rai and Access App.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Holidays
  • Paid Vacation
  • Paid Sick Leave
  • Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

6%
GlobeNewswire
Oct 20th, 2026
WatchGuard named a 2026 Inc. Power Partner award winner.

WatchGuard named a 2026 Inc. Power Partner award winner. Global leader in unified cybersecurity honored for helping small businesses and MSPs simplify security delivery, strengthen customer protection and grow profitably. Seattle, Oct. 20, 2026 (GLOBE NEWSWIRE) - WatchGuard(R) Technologies, a global leader in unified cybersecurity for managed service providers (MSPs) and small and medium sized businesses (SMBs), today announced it has been named a 2026 Inc. Power Partner Awards winner. The Inc. Power Partner Awards honor the top global B2B organizations that have a proven track record of supporting a wide range of business functions, fostering sustained organizational growth and are instrumental in enabling leadership to remain focused on their company's core missions. "Business owners have no shortage of tools at their disposal, and B2B companies need to make clear why their products and services are worth the investment," said Bonny Ghosh, editorial director at Inc. "The companies on this year's Power Partners list have done just that. They don't just have customers - they have superfans and evangelists. Across industries like marketing, financial services, and technology, they've proved their dedication to helping fellow business owners grow and succeed." WatchGuard was recognized by Inc. Magazine for its commitment to helping MSPs build profitable businesses while meeting the evolving security needs of small and midsize organizations. Today, more than 25,000 MSPs and security partners rely on WatchGuard solutions to secure more than 1.5 million companies worldwide. As a 100% channel-focused company, WatchGuard combines integrated cybersecurity with flexible licensing, simplified billing and dedicated partner enablement to help service providers operate more efficiently. WatchGuard works closely with its Partner Advisory Council to shape solutions around real-world MSP needs, pairing responsive support with technology that helps partners serve more customers. "Our partners' success depends on their ability to protect customers while running a profitable business, and every decision we make needs to support both," said Joe Smolarski, CEO of WatchGuard Technologies. "That means listening to what partners need, simplifying how they do business with us and delivering security they can scale with confidence. This recognition reflects the trust our partners and their customers place in WatchGuard and our commitment to helping them grow." WatchGuard's Unified Security Platform(R) delivers enterprise-grade cybersecurity built for MSPs and the small and midsize businesses they protect. The AI-powered platform brings together network, endpoint, identity and cloud security through a single management console, allowing security teams to identify threats, prioritize risks and coordinate response across connected services. This unified approach gives MSPs centralized visibility and control across customer environments, simplifying deployment, monitoring, and ongoing security management. By reducing operational complexity and manual workloads, WatchGuard helps MSPs efficiently scale services and help small businesses strengthen defenses without overextending IT resources. "Our customers require a strong, well-defined security posture, but many don't have the time or resources to manage a patchwork of tools," said Kevin Willette, President and Co-Founder at Verus. "WatchGuard has been a true partner addressing these challenges, delivering enterprise-grade security through its Unified Security Platform(R). By bringing network, endpoint and identity protection capabilities together with MDR support, WatchGuard makes it easier for our team to meet evolving customer needs, ensure protection for organizations of all sizes and simplify administrative processes to spend more time on high-value initiatives." To learn more about WatchGuard and how it helps partners grow their businesses, increase profitability, and deliver stronger security outcomes for customers, visit https://www.watchguard.com/wgrd-partners. For more information on Inc.'s Power Partner Awards or to view the complete list of honorees, visit https://www.inc.com/power-partner-awards. About WatchGuard Technologies, Inc. WatchGuard Technologies is a global cybersecurity company purpose-built for managed service providers. Its AI-powered Unified Security Platform brings network, endpoint and identity security together so MSPs can reduce operational complexity, strengthen security outcomes and scale their businesses efficiently. More than 25,000 MSPs use WatchGuard to help protect over 1.5 million customers worldwide. Learn more at WatchGuard.com, follow WatchGuard on LinkedIn, or visit the WatchGuard CyberSecurity Hub for real-time threat insights. WatchGuard is a registered trademark of WatchGuard Technologies, Inc. All other marks are the property of their respective owners. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

Rysha Media
Oct 16th, 2026
Acronis appoints Prakash Panjwani as CEO to drive next phase of growth.

Acronis appoints Prakash Panjwani as CEO to drive next phase of growth. Acronis has appointed Prakash Panjwani as Chief Executive Officer, effective immediately, as the global cyber protection company looks to build on its growth and expand its AI-native platform for managed service providers (MSPs) and IT departments. Panjwani succeeds Jan-Jaap "JJ" Jager, who will remain a shareholder in the company. The appointment brings an executive with extensive experience in cybersecurity, channel-led business models and scaling global technology platforms to the leadership role. "Prakash brings deep cybersecurity expertise and a proven track record in scaling global security platforms," said Warren Adelman, Chairperson of the Acronis Board of Directors. He highlighted Panjwani's product and go-to-market expertise, understanding of the MSP market, and experience in driving organic growth and mergers and acquisitions as key strengths for the company's next phase. Panjwani previously served as CEO of WatchGuard Technologies and SafeNet. During his decade at WatchGuard, he oversaw the company's evolution from a firewall-focused business into a broader cybersecurity platform incorporating AI-powered endpoint detection and response (EDR), extended detection and response (XDR), and managed detection and response (MDR). His experience in developing channel-focused businesses and expanding cybersecurity portfolios is expected to support Acronis' efforts to deepen its relationships with service providers and expand its market presence. The company aims to bring cybersecurity, data protection, infrastructure management and service automation together through a natively integrated platform. Acronis has positioned its platform around the needs of MSPs, which face growing demands to protect customer environments while managing operational complexity and service delivery costs. "Acronis has built a unique AI-native cyber platform with an MSP-focused approach that is highly scalable. I am excited to join this team to build upon that foundation, accelerate innovation and deliver even greater value to our partners," said Panjwani. He added that AI-based automation could help MSPs simplify operations and reduce the cost of delivering cyber protection services, while giving them opportunities to adopt platforms designed to combine protection and operational efficiency. Adelman also acknowledged Jager's contribution to advancing the company's product platform through AI-based innovations, driving partner growth and positioning Acronis for future development.

Think Business Today
Oct 12th, 2026
Solutions 4 IT celebrates 8 years as a WatchGuard Gold Partner.

Solutions 4 IT celebrates 8 years as a WatchGuard Gold Partner. Oct 12, 2026 Solutions 4 IT has maintained WatchGuard Gold Partner status for more than eight years, reflecting sustained investment in cybersecurity training, certification and vendor expertise since first achieving the accreditation in July 2018. Halesowen, United Kingdom, October 13, 2026 - Solutions 4 IT Limited, a managed service provider based in Halesowen, United Kingdom, has marked more than eight years as a WatchGuard Gold Partner, having first achieved the accreditation in July 2018. The milestone represents continuous investment in technical training, certification and vendor expertise across the company's cybersecurity team. Achieving Gold Partner status in 2018 involved more than six months of preparation. Members of the sales team completed WatchGuard training, while engineers undertook multi-day technical training courses and certification examinations, with Solutions 4 IT investing in additional technical training beyond the minimum requirements of the programme. That preparation established the technical foundation for Solutions 4 IT's ongoing work with WatchGuard security products. Maintaining Gold Partner status for eight consecutive years has required the company to continue that level of technical development as cybersecurity needs have evolved. The partnership gives Solutions 4 IT access to WatchGuard's security technology, technical knowledge and vendor support, which the company applies when designing, deploying and supporting security solutions for its customers. This has strengthened the company's capabilities across business firewalls and network security, threat prevention and detection, secure connectivity and remote access, endpoint security, multi-factor authentication and identity security, and ongoing monitoring and management of security environments. For Solutions 4 IT, the role extends beyond supplying a firewall to configuring, managing and integrating the technology into a wider cybersecurity strategy. Andy Fletcher, Director of Solutions 4 IT, said: "Achieving WatchGuard Gold Partner status back in 2018 was a significant milestone for Solutions 4 IT, but maintaining that relationship and level of expertise for more than eight years is something we're even more proud of. Cybersecurity has changed enormously during that time. Our engineers continually develop their knowledge and skills, while WatchGuard continues to innovate its security platform. The relationship means we're not simply supplying security products. We have the experience, technical knowledge and vendor relationship behind us to design, implement and support security solutions that genuinely protect our customers. After more than eight years working closely with WatchGuard, it's a partnership that has become an important part of our cybersecurity offering." WatchGuard's industry recognition in 2026 includes Network Security Product of the Year for its Firebox M Series at the Network Computing Awards and Best Cybersecurity Company at the Cybersecurity Excellence Awards. The Business Intelligence Group recognised WatchGuard for Organisational Excellence in its 2026 Fortress Cybersecurity Awards, while Omdia named it a Champion in the Global Cybersecurity MSP Ecosystems Leadership Matrix. CRN also awarded WatchGuard 5-Star recognition in its 2026 Partner Program Guide, marking ten consecutive years of that recognition. The anniversary marks sustained cybersecurity expertise at Solutions 4 IT, rather than simply the duration of a commercial relationship with a technology vendor. About Solutions 4 IT Limited More details can be found on the company's website, but in summary it is a Managed Service Provider offering IT Support and Cyber Security. Contact Info: Name: Andy Fletcher Email: Send Email Organization: Solutions 4 IT Limited Website: https://www.solutions4it.co.uk Release ID: 89206033 Should you identify any discrepancies, concerns, or inaccuracies in the content provided in this press release or require assistance with a press release takedown, Think Business Today strongly urge you to notify Think Business Today promptly by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Its responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to resolve identified issues diligently or guiding you through the necessary steps for removal. Its dedication lies in providing accurate and reliable information. More news. Oct 13, 2026 YOUR NEWS, OUR NETWORK. Be it updates about your business or your community, you can make sure that it's heard by submitting your story to its network reaching hundreds of news sites across 6 verticals.

Traveller Sea
Oct 12th, 2026
Solutions 4 IT celebrates 8 years as a WatchGuard Gold Partner.

Solutions 4 IT celebrates 8 years as a WatchGuard Gold Partner. Oct 12, 2026 Solutions 4 IT has maintained WatchGuard Gold Partner status for more than eight years, reflecting sustained investment in cybersecurity training, certification and vendor expertise since first achieving the accreditation in July 2018. Halesowen, United Kingdom, October 13, 2026 - Solutions 4 IT Limited, a managed service provider based in Halesowen, United Kingdom, has marked more than eight years as a WatchGuard Gold Partner, having first achieved the accreditation in July 2018. The milestone represents continuous investment in technical training, certification and vendor expertise across the company's cybersecurity team. Achieving Gold Partner status in 2018 involved more than six months of preparation. Members of the sales team completed WatchGuard training, while engineers undertook multi-day technical training courses and certification examinations, with Solutions 4 IT investing in additional technical training beyond the minimum requirements of the programme. That preparation established the technical foundation for Solutions 4 IT's ongoing work with WatchGuard security products. Maintaining Gold Partner status for eight consecutive years has required the company to continue that level of technical development as cybersecurity needs have evolved. The partnership gives Solutions 4 IT access to WatchGuard's security technology, technical knowledge and vendor support, which the company applies when designing, deploying and supporting security solutions for its customers. This has strengthened the company's capabilities across business firewalls and network security, threat prevention and detection, secure connectivity and remote access, endpoint security, multi-factor authentication and identity security, and ongoing monitoring and management of security environments. For Solutions 4 IT, the role extends beyond supplying a firewall to configuring, managing and integrating the technology into a wider cybersecurity strategy. Andy Fletcher, Director of Solutions 4 IT, said: "Achieving WatchGuard Gold Partner status back in 2018 was a significant milestone for Solutions 4 IT, but maintaining that relationship and level of expertise for more than eight years is something we're even more proud of. Cybersecurity has changed enormously during that time. Our engineers continually develop their knowledge and skills, while WatchGuard continues to innovate its security platform. The relationship means we're not simply supplying security products. We have the experience, technical knowledge and vendor relationship behind us to design, implement and support security solutions that genuinely protect our customers. After more than eight years working closely with WatchGuard, it's a partnership that has become an important part of our cybersecurity offering." WatchGuard's industry recognition in 2026 includes Network Security Product of the Year for its Firebox M Series at the Network Computing Awards and Best Cybersecurity Company at the Cybersecurity Excellence Awards. The Business Intelligence Group recognised WatchGuard for Organisational Excellence in its 2026 Fortress Cybersecurity Awards, while Omdia named it a Champion in the Global Cybersecurity MSP Ecosystems Leadership Matrix. CRN also awarded WatchGuard 5-Star recognition in its 2026 Partner Program Guide, marking ten consecutive years of that recognition. The anniversary marks sustained cybersecurity expertise at Solutions 4 IT, rather than simply the duration of a commercial relationship with a technology vendor. About Solutions 4 IT Limited More details can be found on the company's website, but in summary it is a Managed Service Provider offering IT Support and Cyber Security. Contact Info: Name: Andy Fletcher Email: Send Email Organization: Solutions 4 IT Limited Website: https://www.solutions4it.co.uk Release ID: 89206033 Should you identify any discrepancies, concerns, or inaccuracies in the content provided in this press release or require assistance with a press release takedown, Traveller SEA strongly urge you to notify Traveller SEA promptly by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Its responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to resolve identified issues diligently or guiding you through the necessary steps for removal. Its dedication lies in providing accurate and reliable information.

Yahoo Finance
Oct 5th, 2026
WatchGuard unveils AI-powered Rai security workforce and unified platform innovations for MSPs

WatchGuard Technologies announced major updates to its Unified Security Platform at its IMPACT North America conference. The cybersecurity company unveiled expanded capabilities for Rai, its agentic AI digital workforce designed for managed service providers (MSPs). New Rai features include a natural-language interface, enhanced incident investigation tools, continuous compliance assessment, and customer success capabilities. WatchGuard also introduced the Firebox T175 firewall and WatchGuard Prime Security Suite, a mid-tier offering for flexible protection. The company expanded shadow AI discovery across its platform, providing network visibility at no additional licensing cost for Prime and Total Security Suite customers. Additionally, WatchGuard launched the Access App, combining authentication and connectivity in one interface to simplify secure access. The updates aim to help MSPs scale security operations more efficiently whilst combating increasingly automated threats through integrated platform capabilities.