Director – Data Science and Analytics

Job Description

Razorfish is looking for a Director, Data Science and Analytics to join its Data Science and Analytics practice. This is a custom analytics and consulting team that delivers data driven strategic marketing insights to our clients. You will be aligned to one of our clients and work closely with other DS team members, the clients, and colleagues across other disciplines such as: Client Management, Media, Strategy, User Experience, and Technology.

In this role, you will have ownership of data for the client end-to-end and be the data science partner for our client teams. Directors deliver data-driven strategic marketing insights, with assistance from senior team members for high level meetings. Directors are expected to manage their engagements and clearly define project deliverables and timelines.

Core areas of focus for this role include customer and retail analytics, as well as deep integrated CRM analytics (Web, App, Push, SMS, Email, Social, etc).

Responsibilities

• Build strategic measurement plans and learning agendas
• Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
• Provide insight into long-term implications of insights and recommendations across several channels
• Lead cross-capability projects with other teams such as account and product management bringing data capabilities to the overall strategy
• Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
• Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
• Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends

Act as a key client partner for clients, understand client strategy and respond to client needs and feedback appropriately

Qualifications

• 7-9 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
• Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels
• Fully able to organize and prepare well written documents independently, and guide the team in doing the same
• Able to synthesize complex analytical approaches and findings articulately and concisely

Technical Skills

• Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
• Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar
• Comfortable using one or more programming languages (such as R, Python, or SQL) within a data cloud environment or with a granular data set for data mining, advanced analysis, modeling, or other use cases
• Experience with CRM analytics (Web, App, Push, SMS, Email, Social, etc)