Director – Business Strategy and Development

As the Director, Business Development (Agency Partnerships), you will spearhead efforts to expand Goodway’s market share in the North East by forging strategic agency partnerships. Your primary focus will be on driving sales through a consultative approach, building relationships with key decision-makers, and consistent sales pipeline to achieve sustainable revenue growth. The list of job duties below is not exhaustive; we might need your amazing skill set for other tasks, projects, and initiatives.

What You Will Do  

• Drive Revenue Growth: Develop and execute strategies to increase revenue through new business development. Craft a business plan focused on prospecting and achieving margin targets through new client engagements.
• Sales Pipeline Management: Maintain a robust pipeline of prospects in Salesforce. Responsible for meeting specific sales targets within a set period in close partnership with Goodway’s internal growth team. Handle the entire sales process from prospecting to closing deals. Lead negotiations and close profitable partnerships, ensuring Goodway's services are competitive and compelling.
• Client Transition and Collaboration: Seamlessly transition client relationships to the Client Services team while serving as an executive advisor. Collaborate with internal teams to create and deliver impactful sales pitches that solve clients' core business issues.
• Network Building: Cultivate a network of strategic relationships within the marketing leadership ecosystem to enhance Goodway’s market presence and influence.
• Consultative Selling: Consult with clients to identify their business objectives and marketing challenges. Advise on data strategy, business analytics and insights, media execution, personalization, customer journey mapping, 1st party data utilization, and MarTech platform selection.
• Industry Expertise: Maintain a strong understanding of changes in our clients’ industries and evolving needs. Deep understanding of the digital media landscape, market dynamics, and client needs. Familiarity with emerging trends and opportunities.
• Pricing and Legal Expertise: Lead pricing conversations and contract negotiations for new business wins. Proactively understand and articulate the legal requirements of the client associated with what you are selling.
• Industry Leadership: Establish yourself as a knowledge and thought leader across the industry especially within your particular market. Serve as the company spokesperson at key industry events, panels and agency associations.

What You Bring

• Sales Leadership: Proven ability to drive sales growth and develop strategic partnerships
• Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights.
• Consultative Approach: Build new business relationships by understanding client needs and providing strategic recommendations going beyond a cookie cutter sales deck to solve client problems.
• Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies.
• Digital Acuity: Familiarity with adtech and martech landscapes (LUMAscapes) staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges.
• Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships.
• Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit.
• Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture.
• Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts.
• Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new longterm Goodway partners.