Full-Time

Global Head of Wealth Marketing

C16, New York

Confirmed live in the last 24 hours

Citigroup

Citigroup

10,001+ employees

Global financial services and banking solutions

Fintech
Financial Services

Compensation Overview

$250k - $500kAnnually

+ Incentive Awards + Retention Awards

Senior, Expert

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 15 years of relevant experience in marketing in a large global organization
  • Management experience in financial services
  • Demonstrated ability to manage a team, complex projects and processes
  • Proven ability to work in high pressure environments
  • Consistently demonstrate clear and concise written and verbal communication
  • Proven strategy development and planning skills
  • Consistently develop and maintain effective work relationships
  • Proven ability to conduct research / analysis and synthesize and organize findings
  • Bachelors degree/university degree or equivalent
  • Masters degree preferred
Responsibilities
  • Strategic Planning & Execution - collaborate with the Head of Wealth and wealth Senior Leadership to develop a data and insight driven global wealth marketing strategy. Stay abreast of industry trends and market dynamics to inform strategic decision-making and translate the strategic pillars into actionable annual marketing plans.
  • Brand Management - develop a brand positioning and messaging for the Wealth Business that resonates with the priority client segments and enhances and protects the Citi brand. Ensure consistent brand messaging across all marketing channels and materials.
  • Client Acquisition and Retention - leverage data and analytics to design and execute targeted marketing campaigns to attract new clients and deepen relationships with existing ones. Collaborate with sales and client service teams to ensure seamless client experiences.
  • Digital Marketing and Innovation - lead the development and execution of digital marketing strategies as a part of a seamless client experience and explore and implement innovative marketing technologies and platforms to enhance client engagement.
  • Performance Management – define clear campaign strategies, sets specific goals and KPIs and monitor performance to evaluate the impact of wealth marketing on commercial outcomes. Provide regular performance reports to the Head of Wealth and Chief Marketing & Content Officer and key senior stakeholders highlighting achievements and areas for improvement.
  • Team Leadership & Development – establish, lead, and develop a high performing Wealth Marketing team, fostering a culture of innovation, collaboration, and accountability.
  • Stakeholder Engagement – collaborate and communicate effectively with internal and external stakeholders to build strong working relationships and facilitate successful project outcomes. Establish and maintain relationships with external partners, including agencies, media, and industry organizations.
  • Budgeting & Financial Management - develop and manage the Wealth Marketing budget, ensuring efficient allocation of resources, and monitoring of expenses to achieve financial targets.
  • Change Management – act as an evangelist for the marketing and content organization’s change agenda and motivate change by inspiring the marketing team and partners across the organization with breakthrough business and marketing thought leadership.
  • Operational Excellence - drive continuous improvement across all aspects of wealth marketing ensuring the highest levels of effectiveness and efficiency.

Citigroup provides a wide range of financial products and services to various clients, including consumers, corporations, and governments. Its services encompass consumer banking, credit, corporate and investment banking, securities brokerage, and wealth management. Citi operates in over 160 countries, utilizing its global network and technology to offer solutions tailored to its diverse client base. The company generates revenue through interest from loans, fees from banking services, and commissions from investment activities. Unlike many competitors, Citi's extensive international presence and commitment to sustainability through ESG initiatives set it apart. The goal of Citigroup is to facilitate international trade and investment while managing financial assets and providing liquidity in the global financial system.

Company Stage

N/A

Total Funding

$59.8M

Headquarters

Tel Aviv-Yafo, Israel

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Citi's involvement in significant financial deals, such as the $41 million debt facility with Buyerlink, showcases its strong market presence and financial influence.
  • The company's focus on ESG initiatives aligns with growing global trends towards sustainability, potentially attracting more clients and investors.
  • Citi's technological innovations enhance its service delivery, offering employees opportunities to work with cutting-edge financial technologies.

What critics are saying

  • Operating in a highly competitive financial services market, Citi faces constant pressure to innovate and maintain its market share.
  • Global economic fluctuations and regulatory changes can impact Citi's operations and profitability, posing challenges for employees.

What makes Citigroup unique

  • Citi's extensive global network across 160 countries provides unparalleled access to cross-border financial services, setting it apart from regional competitors.
  • The company's commitment to ESG initiatives and technological innovation positions it as a forward-thinking leader in the financial services industry.
  • Citi's diverse range of services, from consumer banking to investment banking and wealth management, allows it to cater to a wide array of clients, unlike more specialized financial institutions.

Help us improve and share your feedback! Did you find this helpful?