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Full-Time

Brand Ambassador

Posted on 7/10/2024

TerrAscend

TerrAscend

201-500 employees

Produces and sells cannabis products and services

Food & Agriculture
Biotechnology

Junior

Baltimore, MD, USA

This is a field-based position that requires ~80-90% of time traveling within the market and the remainder of time as remote. This position will require working 40 hours per week including working nights, weekends, and some holidays. Some regional travel may be required to surrounding territories. We are searching for someone located in the greater Baltimore area to be able to travel to and visit the dispensaries within this market.

Category
Social Media Marketing
Social Media
Required Skills
Communications
Marketing
Customer Service
Requirements
  • 2+ years’ experience in field marketing, events, retail, customer service, or related field
  • Basic cannabis knowledge
  • Ability to travel 80%- 90% of the time including overnights
  • High School Diploma preferred
  • Willingness to use personal cell phone to capture content for social media
  • Naturally upbeat, positive, and outgoing personality
  • Excellent time management skills
  • Ability to communicate effectively in both verbal and written communication
  • Proficient in MS Office (teams, excel, word, PPT, etc.)
  • Must have a driver’s license
  • Must have a reliable personal vehicle
  • Must be able to lift 50 lbs
Responsibilities
  • End-to-end execution of TerrAscend Branded Pop-Up Events at Cannabis Retail Locations
  • Representing the company and house brands in a positive and professional manner at retail pop-ups and events
  • Maintaining high-level product knowledge and communicating product benefits
  • Building and maintaining positive relationships with industry and dispensary contacts
  • Implementing field marketing brand engagements/activations
  • Completing Pop-Up Reporting Tracker at the end of each activation

TerrAscend specializes in producing and selling cannabis products for both medicinal and recreational use. The company grows cannabis plants and processes them into various forms, including dried flower, oils, and edibles, which are then sold through their own retail brands and other distribution channels. Unlike many competitors, TerrAscend has a diverse business model that includes cultivation, processing, manufacturing, and retail, allowing them to control the quality of their products from start to finish. Their goal is to provide high-quality cannabis offerings while ensuring compliance with safety and efficacy standards, and they aim to expand their market presence through strategic acquisitions and innovation.

Company Stage

IPO

Total Funding

$332M

Headquarters

Ontario, California

Founded

2017

Growth & Insights
Headcount

6 month growth

15%

1 year growth

27%

2 year growth

82%
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Simplify's Take

What believers are saying

  • TerrAscend's listing on the Toronto Stock Exchange as the first cannabis company with revenues from multi-state operations in the U.S. highlights its strong market position and growth potential.
  • The acquisition of Herbiculture and the launch of adult-use sales in Maryland are expected to drive substantial sales and profit growth.
  • The company's ability to secure significant financing, such as the $25M loan and $20.5M private placement, indicates strong investor confidence and financial stability.

What critics are saying

  • The highly regulated nature of the cannabis industry poses compliance risks that could impact TerrAscend's operations and profitability.
  • The integration of multiple acquisitions may present challenges in terms of operational efficiency and cultural alignment.

What makes TerrAscend unique

  • TerrAscend's multifaceted business model, encompassing cultivation, processing, manufacturing, and retail, sets it apart from competitors who may focus on only one or two aspects of the cannabis supply chain.
  • The company's strategic acquisitions, such as Herbiculture and The Apothecarium, have significantly expanded its market presence and operational capabilities.
  • TerrAscend's commitment to scientific research and innovation ensures high-quality products, distinguishing it from competitors who may not prioritize these aspects.

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