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Brand Marketing Manager
Posted on 11/28/2022
Austin, TX, USA • Remote
Experience Level
Desired Skills
  • Own brand identity and narrative
  • Work with product marketing and leadership to develop a brand narrative and identity. Create a compelling narrative that tells the Upbound story in a meaningful and delightful way
  • Work with the Crossplane steering committee to ensure the Upbound brand is associated with the contribution and maintenance of the popular Crossplane project. Ensure the Upbound story is told in a way that is complementary to Crossplane's story
  • Ideate and operationalize programs for telling the brand story - whether that be website content, campaigns or press - you have a vision for how to make Upbound a “household” name
  • Grow the brand footprint
  • Be the person responsible for expanding Upbound share of voice, growing web traffic, and increasing press mentions all while creating a tighter association between the Crossplane and Upbound brands
  • Create and implement a press strategy that includes executive branding, earned media, paid media, press interviews, podcasts and more
  • Manage sponsored content and brand ad initiatives like podcast advertising, native content opportunities and media spend
  • Work with Upbound's content marketer to ensure a steady stream of content focused on telling the brand story
  • Optimize the brand touch points:
  • Work with growth marketing, design and the rest of the Upbound marketing team to brainstorm and execute delightful user experiences that help tell the brand story
  • Launch paid and organic brand awareness campaigns to help grow the Upbound top of funnel
  • Work closely with our marketing coordinator to expand our social media strategy and grow our follower base
  • You have 5+ years of experience in a creative marketing role
  • You have 2+ years of experience working with the press
  • You have 2+ years working in infrastructure, preferably the cloud native space
  • You have a deep understanding of how to position a differentiate a brand identity
  • You're a natural born storyteller and a great writer
  • You're are both creative and analytical

11-50 employees

Cloud infrastructure management platform
Company Overview
Upbound's mission is to enable a new era of infrastructure management that is automated, reliable, efficient and empowers application teams to accelerate innovation by delivering software faster. The company created Crossplane - the modern, cloud-native alternative to Infrastructure as Code.
  • Equity
  • Health care benefits
  • 401k plan
  • Work from anywhere
  • Flexible hours & PTO
  • Home office stipend
Company Core Values
  • Be accountable
  • Collaborate decisively
  • Demonstrate craftsmanship
  • Care for our communities
  • Champion the customer
  • Act as an owner
  • Engage vulnerability