This Brand Marketing Manager is charged with defining a brand awareness strategy to put Upbound at the center of cloud native conversations and the cloud computing industry as a whole. Highly focused on brand storytelling, media relations and sponsored content. 

In this role you will: 

• Own brand identity and narrative 
• Work with product marketing and leadership to develop a brand narrative and identity. Create a compelling narrative that tells the Upbound story in a meaningful and delightful way. 
• Work with the Crossplane steering committee to ensure the Upbound brand is associated with the contribution and maintenance of the popular Crossplane project. Ensure the Upbound story is told in a way that is complementary to Crossplane’s story. 
• Ideate and operationalize programs for telling the brand story — whether that be website content, campaigns or press —  you have a vision for how to make Upbound a “household” name  
• Grow the brand footprint 
• Be the person responsible for expanding Upbound share of voice, growing web traffic, and increasing press mentions all while creating a tighter association between the Crossplane and Upbound brands. 
• Create and implement a press strategy that includes executive branding, earned media, paid media, press interviews, podcasts and more. 
• Manage sponsored content and brand ad initiatives like podcast advertising, native content opportunities and media spend. 
• Work with Upbound’s content marketer to ensure a steady stream of content focused on telling the brand story  
• Optimize the brand touch points: 
• Work with growth marketing, design and the rest of the Upbound marketing team to brainstorm and execute delightful user experiences that help tell the brand story. 
• Launch paid and organic brand awareness campaigns to help grow the Upbound top of funnel. 
• Work closely with our marketing coordinator to expand our social media strategy and grow our follower base. 

You’re a good fit for this role if:

• You have 5+ years of experience in a creative marketing role 
• You have 2+ years of experience working with the press 
• You have 2+ years working in infrastructure, preferably the cloud native space 
• You have a deep understanding of how to position a differentiate a brand identity 
• You’re a natural born storyteller and a great writer 
• You’re are both creative and analytical 

It’s a plus if:

• You’ve worked in the cloud native space 
• You’ve worked for a company rooted in open source