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Marketing Manager NJ
Posted on 7/24/2022
New York, NY, USA
Experience Level
Desired Skills
Adobe Creative Suite
Market Research
Social Media
  • Bachelor's Degree in marketing, business, English, communications or related
  • Minimum of 6-8 years related experience in a promotional or marketing department
  • Proficiency with Adobe Creative Suite software
  • Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint software
  • Exceptional verbal and written communication skills
  • 3 to 5 years of experience managing retail marketing programs, promotional calendar of campaigns and events for rapid growth
  • Experience in increasing new customers and retention through engaging marketing campaigns and promotions. Strong patient/client focus - retail pharmacy, social media focus
  • Proactive and open to making larger recommendations for promotions and community engagement and executing programs across marketing channels
  • Outstanding communication skills. You love interacting with people and thrive in cross-functional team environments
  • Positivity and excitement! You are excited about being an integral part of a fast-moving start-up and consider no job too small
  • Be willing to work nights and weekend hours as required. Any other task deemed necessary by Supervisor
  • Develop and maintain strategic cross-channel marketing plans to achieve state-wide
  • Identify content and creative needs for state and dispensary marketing, works with internal creative services agency for creation
  • Oversee and evaluate local market research, and adjust retail marketing strategy, design, and messaging with key subject matter experts to engage patients and practitioners and additional stakeholders to foster growth and loyalty
  • Execute a consistent brand image and tone for Curaleaf throughout all marketing and communication channels
  • Adhere to company branding guidelines, ensure voice and brand is consistent across all marketing material
  • Collaborate with cross functional partners to develop a strategic promotional calendar around industry events, products, sales, company developments, and seasonal moments. Effectively maintain deployment and execution through marketing channels and in dispensaries and community outreach
  • Plan and attend events, as needed to capture leads, help drive awareness in local markets and drive traffic back to our owned retail locations
  • Identify CSR opportunities, partnerships, and activations on a regional level
  • Create briefs to support regional marketing efforts
  • Develop marketing plans to support successful product launches, store openings, and retail marking initiatives
  • Maintain a deep understanding of the cannabis, advocacy, and business space from a social media and community engagement perspective and make strategic suggestions based on that knowledge
  • Analyze cross-channel campaign results and take corrective action to achieve objectives within designated budgets
  • Identify and analyze competitors
  • Develop marketing plans that optimize strategies leveraging data to drive revenue
  • Other duties as needed or assigned to meet goals
  • Ability to create regionalized assets utilizing pre-approved templates
  • Proactively monitor news and trends related to medical cannabis, policy, and business to inform retail marketing content calendar and social media and community engagement
  • Partner with Community Outreach teams for execution and promotion of efforts
  • Public Relations Partnerships when necessary
Desired Qualifications
  • Some ecommerce experience is a plus

1,001-5,000 employees

Cannabis dispensary
Company Overview
Cannabis with Confidence. That’s their promise. They believe that to have complete confidence in Curaleaf, it’s not just about what they grow, but how they grow it, and who they impact along the way.
Company Core Values
  • We're cultivators
  • We're Creators
  • We're 'people' people
  • We're matchmakers
  • We're here to guide you