Full-Time

Product Marketing Lead

Confirmed live in the last 24 hours

Vanta

Vanta

501-1,000 employees

Automates SOC 2 compliance for businesses

Enterprise Software
Cybersecurity

Senior

London, UK

Must be based in London or Dublin; hybrid role.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
Requirements
  • Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
  • Must be based on London or Dublin
Responsibilities
  • Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region
  • Develop tailored messaging and positioning for EMEA based on market research and customer insights
  • Partner with our EMEA growth team on the development and execution of targeted marketing campaigns, including tailored messaging and content that effectively engage local audiences and drive business objectives
  • Plan and execute large product launches (including GTM enablement of sales and customer success), report back on performance, and optimize our launch processes for scale
  • Author compelling content for each stage of the customer journey, from blog posts to sales collateral
  • Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall EMEA marketing strategy
  • Partner closely with the EMEA team at Vanta – including demand gen, sales, customer success, and product—to help achieve our objectives in the market
  • Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
  • Be a strong customer champion, creative marketer, and problem solver

Vanta simplifies the process of obtaining and maintaining SOC 2 certification, which is essential for organizations that manage sensitive customer data. The company offers a software-as-a-service (SaaS) platform that automates numerous checks to ensure that security controls are effective and compliant with industry standards. This automation helps small to medium-sized enterprises (SMEs) and tech companies monitor risks and vulnerabilities continuously, significantly reducing the time and cost associated with the certification process. Vanta's unique approach allows clients to achieve compliance more efficiently than traditional methods, enabling them to focus on their core business activities. The company generates revenue through subscription fees, providing a steady income while delivering clear value to clients by enhancing security and streamlining compliance efforts.

Company Stage

Series C

Total Funding

$343.4M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

25%

1 year growth

43%

2 year growth

67%
Simplify Jobs

Simplify's Take

What believers are saying

  • Vanta's innovative use of AI and automation in trust management has earned it recognition as the #1 Most Innovative Security Company by Fast Company.
  • The company's strategic partnerships, such as with HITRUST, enhance its credibility and expand its market reach.
  • Vanta's continuous development of new features, like Questionnaire Automation and Vanta AI, positions it as a leader in the cybersecurity and compliance market.

What critics are saying

  • The competitive landscape in cybersecurity and compliance is intense, with many players vying for market share.
  • Rapid growth and continuous innovation may strain Vanta's resources and operational capabilities.

What makes Vanta unique

  • Vanta's focus on automating SOC 2 compliance processes sets it apart from competitors who rely on more manual methods.
  • The company's SaaS model provides a recurring revenue stream, allowing for continuous platform improvements and customer support.
  • Vanta's recent partnership with HITRUST to automate HITRUST e1 certification further differentiates it by expanding its compliance capabilities.

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Benefits

100% Benefits Coverage

Flexible & Remote Work

Paid Parental Leave

Unlimited PTO

Health & Wellness

401(k)