Full-Time

Senior Manager

Ad Operations

Confirmed live in the last 24 hours

Viral Nation

Viral Nation

501-1,000 employees

AI-driven influencer marketing and talent agency

AI & Machine Learning
Data & Analytics
Crypto & Web3

Senior

Canada

Required Skills
Communications
Google AdWords
Marketing
Google Analytics
Requirements
  • 3+ years working in Ad Operations or Media Buying
  • Experience managing a team
  • Experience working across the Google tech stack (Google Analytics, Looker Studio, Google Tag Manager, AdWords, DV360, SA360, DCM)
  • Experience with Social Media Ad Platforms, pixel implementation, event tracking, audience creation (Meta, Instagram, TikTok, Snapchat)
  • DSP/PMP/DMP Ad-Server setup knowledge
  • Knowledge of mobile app install campaigns (SKAN, MMPs)
  • Strong communication and interpersonal skills
Responsibilities
  • Work with Media Buyers to execute targeting strategy
  • Conduct comprehensive audits on ad tracking and setup for potential clients
  • Implement end-to-end campaign tracking, tagging, and trafficking
  • Develop and implement a robust and standardized taxonomy across channels
  • Work cross-functionally with internal stakeholders, paid media, and creative teams
  • Conduct ad hoc analysis and troubleshoot discrepancies
  • Create and maintain thorough documentation of ad ops processes
  • Assist in Marketing Tech development to support biddable media campaigns
  • Generating and analyzing reports via API calls

Viral Nation is a social media marketing agency offering influencer marketing and talent representation services, setting a benchmark in the industry with its use of proprietary AI technology for brand safety and performance measurement. Employees at Viral Nation enjoy a culture of technological innovation and are part of a team that leads in creating authentic engagements between brands, creators, and consumers. This environment not only fosters professional growth but also places them at the forefront of industry advancements and trends.

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

12%

1 year growth

21%

2 year growth

90%