Full-Time

Senior Manager

Ad Operations

Confirmed live in the last 24 hours

Viral Nation

501-1,000 employees

AI-driven influencer marketing and talent agency

Data & Analytics

Crypto & Web3

AI & Machine Learning

Senior

Canada

Required Skills

Communications

Google AdWords

Marketing

Google Analytics

Requirements

3+ years working in Ad Operations or Media Buying
Experience managing a team
Experience working across the Google tech stack (Google Analytics, Looker Studio, Google Tag Manager, AdWords, DV360, SA360, DCM)
Experience with Social Media Ad Platforms, pixel implementation, event tracking, audience creation (Meta, Instagram, TikTok, Snapchat)
DSP/PMP/DMP Ad-Server setup knowledge
Knowledge of mobile app install campaigns (SKAN, MMPs)
Strong communication and interpersonal skills

Responsibilities

Work with Media Buyers to execute targeting strategy
Conduct comprehensive audits on ad tracking and setup for potential clients
Implement end-to-end campaign tracking, tagging, and trafficking
Develop and implement a robust and standardized taxonomy across channels
Work cross-functionally with internal stakeholders, paid media, and creative teams
Conduct ad hoc analysis and troubleshoot discrepancies
Create and maintain thorough documentation of ad ops processes
Assist in Marketing Tech development to support biddable media campaigns
Generating and analyzing reports via API calls

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

What You’ll Do Here:

Work with Media Buyers to execute targeting strategy by owning audience creation and data orchestration across our tech stack
Conduct comprehensive audits on ad tracking and setup for potential clients to ensure accuracy and effectiveness; develop and implement remediation plans as needed to optimize ad performance and reporting integrity
Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators
Develop and implement a robust and standardized taxonomy across channels
Work cross-functionally with internal stakeholders, paid media, and creative teams to tag, wrap, and traffic campaign assets
Conduct ad hoc analysis and troubleshoot discrepancies or other issues across DSPs and analytics platforms
Create and maintain thorough documentation of ad ops processes and procedures
Assist in Marketing Tech development to support all biddable media campaigns
Generating and analyzing reports via API calls to provide insights and recommendations to stakeholders

What You Need To Have:

3+ years working in Ad Operations or Media Buying
Experience managing a team
Experience working across the the Google tech stack (Google Analytics, Looker Studio, Google Tag Manager, AdWords, DV360, SA360, DCM)
Experience with Social Media Ad Platforms, pixel implementation, event tracking, audience creation (Meta, Instagram, TikTok, Snapchat)
DSP/PMP/DMP Ad-Server setup knowledge
Knowledge of mobile app install campaigns (SKAN, MMPs)
Strong communication and interpersonal skills

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Viral Nation

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Website

View Company Profile

Viral Nation excels as a workplace due to its cutting-edge approach in the evolving field of social media marketing. Specializing in influencer marketing and talent representation, the company integrates advanced proprietary AI technology to ensure brand safety and enhance performance measurement. This focus on technology-driven, authentic engagement positions Viral Nation as a leader in its industry, providing employees a dynamic and forward-thinking environment to thrive professionally.

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights

Headcount

6 month growth

↑ 13%

1 year growth

↑ 22%

2 year growth

↑ 92%