Lifecycle Manager

Role Description

As the Manager of Patient Enrollment Marketing on the Lifecycle Marketing team, you will be the primary architect and engine behind our patient growth strategy. This is a "full-stack" marketing role: you will be responsible for both the high-level strategy (designing the B2B2C enrollment marketing plans & playbooks) and the technical execution (building the multi-channel journeys, configuring the marketing technology, launching, and optimizing the campaigns).

Your mission is to bridge the gap between our B2B partners (employers/insurers) and their members, creating seamless, high-conversion pathways that turn "eligible members" into "active patients." The ideal candidate will have a creative mind ready to build flexible, strategic marketing plans that are rooted in research and data, extensive experience in using email, direct mail, web, and SMS to drive immediate action, a deep understanding of how to optimize marketing technology tools to deliver a high-volume of enrollment campaigns flawlessly, and excellent communication skills to work cross-functionally both internally and externally with stakeholders.

Key Responsibilities: 

• Strategy & Playbook Development: Design comprehensive B2B2C enrollment marketing strategies tailored to specific partner cohorts. You will define how we reach patients, what the messaging hierarchy looks like, and which channels will drive the highest conversion.
• End-to-End Execution: You don't just hand off a brief; you build the engine. You will personally architect, build, and deploy automated multi-channel journeys (Email, SMS, Direct Mail, Web) within our marketing automation platform(s).
• MarTech Optimization: Act as the power-user and strategist for our marketing technology stack. You will configure data triggers, manage audience segmentation within the ESP, and ensure our tools are synced to deliver personalized 1:1 experiences at scale.
• Funnel Optimization: Own the enrollment math. You will Define and prioritize A/B and multivariate tests in partnership with Outreach, Data Science, Product, and Marketing teams to continuously optimize the enrollment funnel, improving click-to-enroll rates and lead conversion while decreasing CAC.
• Cross-Functional Leadership: Partner with Marketing, Sales and Customer Success teams to ensure marketing plans align with partner contracts, while collaborating with Data Science to build performance dashboards that prove ROI.
• Regulatory Stewardship: Ensure all enrollment tactics are flawlessly executed within the guardrails of HIPAA, TCPA, and CAN-SPAM.

Who You Are:

• The B2B2C Enrollment Expert: You have 4+ years of experience specifically in enrollment marketing, patient acquisition, or B2B2C growth. You understand the unique challenge of marketing to an audience provided by a third-party partner.
• A "Strategic Doer": You are equally comfortable creating and presenting a 6-month growth roadmap to executives as you are troubleshooting a Liquid logic string or a webhook in a journey builder.
• A Resourceful Self-Starter: You are scrappy and thrive in fast-paced environments where the goal is rapid scale. You have a high degree of autonomy and are excited to dive into the technical details to move the needle on growth.
• MarTech Power User: You have deep, hands-on experience with enterprise-grade automation tools (e.g., Braze, Iterable, or Adobe Journey Optimizer). You understand data schemas and how to leverage CDP data to trigger real-time campaigns.
• Exceptional Communicator: You can translate complex technical workflows into clear business outcomes for stakeholders and write compelling, conversion-oriented marketing plans that resonate with prospective patients.
• Industry Background: Strong preference for candidates coming from HealthTech, Digital Health, Healthcare, or high-growth B2B2C startups. You understand the nuances of the healthcare patient journey.

Technical Requirements:

• Proven track record of managing $1M+ lead volume or high-scale enrollment funnels.
• Advanced proficiency in Marketing Automation Platforms (Certification preferred).
• Solid understanding of HTML/CSS for email and experience with data visualization tools (Tableau, Looker, etc.).
• Experience navigating healthcare compliance (HIPAA) in a marketing context is a significant plus.

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $105,000-125,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.