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Full-Time

Demand Generation Specialist

Posted on 3/1/2024

Billd

Billd

51-200 employees

Financing solutions for construction subcontractors

Fintech
Financial Services
Real Estate

Mid, Senior

Austin, TX, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree in Marketing, Communications, or a related field
  • 2-4 years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
  • Strong analytical skills and ability to use data to inform decision-making and strategy development
  • Experience managing budgets and ability to balance competing priorities effectively
  • Financial Services, Construction industry or adjacent industry experience a plus
Responsibilities
  • Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing
  • Work closely with sales and marketing teams to understand the target audience and develop buyer journey campaigns that resonate with our customers
  • Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value
  • Plan and organize virtual and in person marketing events, including content creation, event organization and post event outreach
  • Work collaboratively with the content team to conceptualize high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings
  • Track and analyze campaign performance to identify areas for improvement and make data-driven decisions
  • Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives
  • Build and maintain closed-loop nurture, lifecycle, and reengagement strategies and campaigns
  • Budget management and forecasting

Billd offers a specialized financing solution focusing on the construction sector. Its services include extended payment terms up to 120 days for material purchases, directly addressing the prevalent issue of cash flow constraints among subcontractors. This allows subcontractors not only to complete projects more efficiently but also pursue larger-scale opportunities, making it a pivotal ally in the construction industry. The company's clear focus on resolving supply chain finance issues uniquely positions it to support growth and success within this field, making it an attractive workplace for professionals looking to drive meaningful industry change and enjoy a culture of empowerment and innovation.

Company Stage

Series B

Total Funding

$229.6M

Headquarters

Austin, Texas

Founded

2018

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

4%

2 year growth

25%
INACTIVE