About Billd
Billd is a fast-growing fintech company looking to disrupt a $1.4 trillion dollar industry. We offer industry-leading financial and technology products to empower our customers. We believe in championing the underdog because no one else does. We’re equally committed to the motivated professionals that make up the Billd family. We are proud to have been recognized as Austin’s fastest-growing private company by Austin Business Journal, and one of the best to work for by Built In. As a rapidly growing company, there are numerous opportunities for internal growth and career development.
You will be challenged to be your best self and guaranteed to have one of the most professionally rewarding experiences of your career. We encourage creativity, initiative, collaboration, playfulness, and a strong work-life balance.
This role will be located in our HQ in Austin, TX. Our office is spacious, centrally located, dog friendly and always stocked with snacks and cold brew on tap! We offer a hybrid work model, where Billders are able to work from home one day per week.
The role
We are looking for a highly motivated and skilled Demand Generation Specialist to lead our company’s demand generation initiatives. This is a key position that requires advanced knowledge of sales and marketing strategies, as well as the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B Financial Services company.
What you’ll do
- Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing.
- Work closely with sales and marketing teams to understand the target audience and develop buyer journey campaigns that resonate with our customers.
- Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.
- Plan and organize virtual and in person marketing events, including content creation, event organization and post event outreach.
- Work collaboratively with the content team to conceptualize high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings.
- Track and analyze campaign performance to identify areas for improvement and make data-driven decisions.
- Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives.
- Build and maintain closed-loop nurture, lifecycle, and reengagement strategies and campaigns.
- Budget management and forecasting.
Skills and Qualifications
- Bachelor’s Degree in Marketing, Communications, or a related field
- 2-4 years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
- Demonstrable success driving pipeline growth and revenue through integrated campaigns
- Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
- Excellent written and verbal communication skills, with the ability to create engaging marketing content
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
- Strong analytical skills and ability to use data to inform decision-making and strategy development
- Experience managing budgets and ability to balance competing priorities effectively
- Financial Services, Construction industry or adjacent industry experience a plus
Billd is committed to diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.