Full-Time

Vice President

Digital Commerce

Posted on 8/6/2024

Rothy's

Rothy's

201-500 employees

Sustainable footwear and accessories brand

Consumer Goods

Compensation Overview

$250k - $350kAnnually

+ Bonus + Incentives

Expert

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Segment
Marketing
Looker
Data Analysis
Requirements
  • 15+ years of experience in global Ecommerce and/or digital marketing in high growth, dynamic consumer companies
  • A high business acumen with expertise leading an Ecommerce growth business
  • Deep experience across channel marketing, growth marketing, digital & content marketing, site experience, customer marketing, marketing automation & technology
  • Successfully partnered with Brand Marketing teams to build an integrated plan balancing efficiency and storytelling
  • A track record of identifying and implementing new digital marketing tools and consumer experiences to drive growth
  • Experience in managing large budgets and teams in ways that deliver on company and employee growth
  • A proven track record of innovation, growth and execution across growth marketing, demand generation and digital marketing
  • The ability to communicate with every level of the company, inspire confidence from any audience, and elevate every conversation
  • Experience with analytics tools (Looker and Amplitude), audience tools (Segment), retention tools (Iterable), and paid media partners (Google, Meta, TikTok)
Responsibilities
  • Lead the vision and strategy for the Ecommerce channel and deliver on growth and profitability goals
  • Oversee holistic Ecommerce customer experience as well as larger vision as to how it fits into overarching brand ecosystem and customer journey
  • Develop annual and seasonal Ecommerce strategies and plans to deliver against Rothy’s business and customer goals
  • Oversee in-season commercial planning as it relates to the Ecommerce channel to deliver on seasonal and annual budget
  • Lead, develop and mentor critical Ecommerce team functions including site experience, growth marketing, retention marketing and site analytics teams
  • Lead the team to manage Ecommerce owned elements of the P&L, especially focused on digital media, to consistently drive business goals
  • Lead the performance marketing function and teams (internal and external) to develop and execute go-to market campaigns across the customer lifecycle that drive consideration, conversion, engagement, and retention
  • Partner with the Data & Analytics team to identify highest value customer segments and build a strategic roadmap for significantly more personalized and segmented communications and experiences
  • Partner closely with the VP, Technology on developing clear Ecommerce and marketing business cases, longer term tech roadmap and optimizing our technology stack
  • Partner with the brand team on the content development, providing them with the key needs of each season, key insights/learnings to take into account along with analytical feedback
  • Establish brand differentiation and sustained success through continuous analyses of market trends, competitive influences, and performance of digital outlets
  • Drive innovation for Rothy’s through researching new revenue models

Rothy's creates stylish footwear and accessories using recycled materials, such as plastic bottles and marine plastic. Their products include shoes, handbags, and other accessories, all designed for environmentally conscious consumers. Rothy's operates through a direct-to-consumer model, selling products online at rothys.com, which allows them to control their brand and customer experience. What sets Rothy's apart from competitors is their strong commitment to sustainability, continuously seeking to reduce their environmental impact by using eco-friendly materials. The company's goal is to provide fashionable and comfortable products while promoting environmental responsibility.

Company Stage

Private

Total Funding

$235.4M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rothy's expansion into Amazon increases brand accessibility and customer reach.
  • The flagship store in NYC enhances brand visibility and customer engagement.
  • Rothy's leadership changes may bring fresh strategic insights and growth opportunities.

What critics are saying

  • Increased competition from sustainable fashion brands may dilute Rothy's market position.
  • Reliance on Amazon could reduce profit margins due to commission fees.
  • New leadership may lead to strategic shifts that alienate existing customers.

What makes Rothy's unique

  • Rothy's uses a proprietary 3D knitting process to reduce material waste.
  • The company repurposes single-use plastic bottles into stylish, sustainable footwear and accessories.
  • Rothy's operates a TRUE Zero Waste certified factory, enhancing its sustainability credentials.

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