Manager Market Research

Position Responsibilities:

• Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process
•  Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys)
• work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
• bring research to life by storytelling, and lead key insights into discussions and strategy
• manage multiple vendors, timeline and executing research across key clusters (globally)
• Serve as a central contact for all market research needs, supporting campaigns, new product development and sales base research
• Set professional standards and ensure compliance with guidelines & rules in implementing
• Archiving and management of the acquired and collected data material
• Collaboration in the creation of revenue and sales models

Critical Deliverables: 

•  Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial).
• Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
• Lead, execute and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions
• Testing, development and, if necessary, application of new market research approaches and methods
• Drive insight driven decision using “so what” mindset, in explaining research results and providing clear guidelines on recommendations
• Execute and serve as a VOC expert, including survey creation, design and execution to derive insights

Qualifications:
 

• Master’s Degree in Marketing, Business Administration, Economics, Statistics or other relevant subjects
• 3-5+ years’ experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is required
• Must be able to manage and develop interns and contractors
• Well-rounded experience with various research tools and methodologies 
• Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis
• Advanced data mining and visualization skills; experience with Tableau or similar
• Experience working with large data sets originating from multiple sources
• ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization
• Strong project management and organizational skills, attention to detail, and accuracy
• Very good presentation, verbal and written communication skills to influence others and inspire action
• Collaborative, team player, builds strong relationships
• Experience in the healthcare industry is preferred.
• Technical understanding of Marketing Operations tools, including Campaign Management.
• Experience in survey design and tools like Qualtrics and/or other survey platforms
• Exposure to programming skills and statistical modeling (like SAS or R or Python)
• Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus