Lifecycle Marketing Manager



501-1,000 employees

Affordable mental healthcare provider

$100,000 - $120,000

Junior, Mid, Senior

Denver, CO, USA

Required Skills
Data Analysis
  • 5-7 years of experience in a similar role
  • Experience building and leading email marketing strategies and proficiency with marketing messaging platforms such as Iterable, Braze, and SendGrid
  • Strong data analysis skills and experience with data visualization tools such as Snowflake, Looker, Tableau or similar
  • Experience in segmentation and personalization of campaigns across multiple channels
  • Experience working with cross-functional teams and collaborating with product and engineering teams
  • Excellent written and verbal communication skills
  • Strong problem-solving and strategic thinking abilities
  • Bachelor's degree in marketing, business, or related field preferred
  • Iterable certification preferred
  • Further develop the existing test-and-learn lifecycle marketing strategy for potential, current and past therapy clients and providers, inclusive of all client communications across their journey with SonderMind
  • Create dynamic, cross-channel customer engagement campaigns, leveraging available data sources, content creation, and audience segmentation to increase customer LTV
  • Analyze and report on the effectiveness of lifecycle marketing campaigns, using data to make informed decisions about future activities and optimization opportunities
  • Lead the strategy to conduct multi-variant testing on campaigns and other tactics to improve positive business outcomes
  • Manage and own our lifecycle MarTech platforms, including vendor relationships
  • Collaborate cross-functionally with other teams, such as product, engineering and analytics, to transition legacy product-led communications to a fully integrated lifecycle marketing program
  • Manage the lifecycle flow for our provider audience by determining the channel and cadence for outbound communications
  • Collaborate closely with the Brand & Creative team to ensure all communications appropriately represent the SonderMind brand voice, tone and overall positioning
  • Monitor and escalate client feedback from email campaigns to continuously improve client experience and marketing efforts
  • Manage, coach and mentor Marketing Operations Specialist responsible for implementing the lifecycle marketing strategy, including scheduling and sending emails, maintaining marketing automation systems, and analyzing data
  • Own the project management workspace for lifecycle, managing associated tasks, due dates, and the communications calendar
  • Collaborate with cross-functional teams such as design and creative teams to develop visually appealing and creative campaigns that drive conversion
  • Stay up-to-date on industry trends and best practices in lifecycle marketing and incorporate them into the strategy
  • Consult on and lend expertise to communication strategies for other areas of the business, like Partnerships

SonderMind is on a mission to redesign behavioral healthcare by improving access, utilization, and outcomes. SonderMind connects mental health providers to networks of new patients, helps with payor credentialing, manages the billings and claims processes, and guarantees instant payment on claims.

Company Stage

Series C

Total Funding



Denver, Colorado



Growth & Insights

6 month growth


1 year growth


2 year growth



Health, vision, & dental