Full-Time

Senior Public Policy & Government Relations Manager

TikTok

TikTok

10,001+ employees

Short-form video platform with ads

No salary listed

Paris, France

In Person

On-site in Paris; remote work not specified.

Category
Legal & Compliance (1)
Required Skills
Public Policy
Risk Management
Data Analysis

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Requirements
  • Significant experience leading complex strategic programmes, campaigns or multi-stakeholder initiatives within a large corporation, trade association, consultancy, foundation, NGO or comparable organisation.
  • Demonstrated ability to transform high-level strategic objectives into concrete programmes with measurable impact.
  • Proven experience engaging senior external stakeholders and building partnerships with public institutions, government bodies, civil society organisations or other organisations operating in the public-interest ecosystem.
  • Strong programme and project management experience, including ownership of planning, governance, procurement, budget management, agency oversight and successful delivery.
  • Excellent stakeholder management and influencing skills, with the ability to build consensus across diverse internal and external audiences.
  • Strong strategic thinking combined with exceptional execution capabilities and attention to detail and ability to work independently in a fast-paced environment, exercising sound judgement, creativity and a high degree of ownership, with a proven ability to identify high-impact opportunities, prioritise effectively and maintain focus on the initiatives that deliver the greatest strategic value.
  • Excellent written and verbal communication skills in French and English.
Responsibilities
  • Identify strategic opportunities where TikTok’s capabilities, communities and ecosystem can contribute to relevant public policy priorities, societal challenges and stakeholder expectations in France.
  • Develop and execute high-impact initiatives, campaigns and partnerships that demonstrate TikTok’s positive contribution to society, culture, the economy and local communities.
  • Shape strategic narratives and value propositions that support Government Relations objectives and strengthen TikTok’s engagement with policymakers, public institutions and civil society stakeholders.
  • Build and maintain trusted relationships with ministries, government agencies, independent authorities, educational institutions, research organisations, NGOs, trade associations and other relevant stakeholders.
  • Develop partnerships and flagship initiatives that create meaningful opportunities for dialogue with institutional stakeholders and demonstrate TikTok’s commitment to France.
  • Monitor political, regulatory and societal developments to identify emerging opportunities and ensure initiatives are aligned with the broader public policy environment affecting TikTok.
  • Serve as the programme owner throughout the full project lifecycle, from strategic concept development and stakeholder engagement through implementation, evaluation and scaling.
  • Lead the operational delivery of initiatives, including project planning, governance, timelines, risk management, procurement processes, budget oversight and impact reporting.
  • Coordinate cross-functional collaboration to deliver complex strategic initiatives.
  • Manage external agencies, consultants and delivery partners, ensuring high-quality execution, effective resource allocation and strong financial discipline.
  • Develop impact measurement frameworks and capture qualitative and quantitative outcomes to demonstrate effectiveness and inform future Government Relations strategy.
  • Represent TikTok externally with credibility and professionalism, building long-term relationships across the French institutional ecosystem.
Desired Qualifications
  • Experience designing initiatives involving ministries, regulators, public agencies, educational institutions, think tanks or civil society organisations.
  • Experience working on programmes related to digital policy, economic development, entrepreneurship, education, culture, innovation or social impact.
  • Strong understanding of digital platforms, creator ecosystems and emerging technologies, with the ability to translate platform capabilities into initiatives relevant for public stakeholders.
  • Experience managing external agencies and complex cross-functional projects involving multiple senior stakeholders.
  • Intellectual curiosity, creativity and an entrepreneurial mindset, with a track record of identifying opportunities and turning ideas into impactful programmes.

TikTok is a short-form mobile video platform that allows users to create, discover, and share vertical videos. The app uses an algorithmic feed to surface content personalized to each user, while advertisers can run in-feed ads, branded hashtags, and sponsored challenges, with a Business Center to plan and measure campaigns. The platform differs from competitors through a large global creator community, integrated marketing tools, and rapid trend cycles that drive high engagement. Its goal is to inspire creativity and bring joy by helping people express themselves and giving brands a direct way to reach a broad audience.

Company Size

10,001+

Company Stage

Grant

Total Funding

$740K

Headquarters

Santa Monica, California

Founded

2016

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Simplify Jobs

Simplify's Take

What believers are saying

  • OMB lifted the federal-device TikTok ban on August 11, 2026 after divestiture.
  • TikTok Product Preview 2026 expanded Smart+, Search Ads, and AI creative tools.
  • Smart+ upgrades and TikTok Shop integrations deepen advertiser performance and commerce spending.

What critics are saying

  • The EU charged TikTok on July 24, 2026 for weak child privacy protections.
  • Reuters reported UK Ofcom opened a July 16, 2026 child-safety probe.
  • Bloomberg's August 4, 2026 report on withheld safety features intensifies U.S. litigation and Senate pressure.

What makes TikTok unique

  • TikTok USDS's January 2026 divestiture removed direct ByteDance control for U.S. operations.
  • TikTok's upgraded Smart+ launched August 2026, unifying manual and automated ad buying.
  • TikTok still leads short-form discovery, creator monetization, and in-app commerce across mobile audiences.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Sick Leave

Paid Vacation

Parental Leave

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
YTViews
Aug 21st, 2026
TikToks "don't show on profile" Option: promote without filling your profile.

TikToks "don't show on profile" Option: promote without filling your profile. Sometimes a creator wants to run a paid campaign without turning their whole tiktok profile into an ad wall that is where tiktok Show through ads only mode becomes useful the option was previously known as "Don't show on tiktok profile" and is used in a Spark Ads setting It gives brands more control over where sponsored content appears. What is tiktok "don't show on profile" Option? Tiktok now calls this setting Show through ads only mode It is part of tiktok advertising setup not a normal organic posting feature. when used with a selected Spark Ad the sponsored content can run as an ad without needing to appear as a regular post on the linked public profile this lets businesses keep their main profile focused on normal content while still running different promotional campaigns. Why would creators or brands hide promotional content from their profiles? There are many useful cases A brand may want to test different ads for different countries A creator may promote a product but still want the public profile to keep the same style. For example a fashion brand can keep its profile filled with regular creator-style videos while running separate ad creatives for different audiences this makes paid promotion easier to manage without filling the profile grid with every campaign version. Promotion does not end with one tiktok ad. A single ad campaign is only one part of tiktok growth the wider profile still needs strong videos regular activity and audience interaction. Creators may still want more video visibility followers likes comments and a stronger social presence Alongside tiktok own advertising tools creators who want extra promotional support can also explore tiktok growth services available through Ytviews.in. How Ytviews.in tiktok services can fit into the strategy. Ytviews.in offers tiktok views likes comments and followers these are separate from tiktok Show through ads only feature and can support the broader profile strategy. A creator can keep high-quality organic content on the profile use tiktok ads for selected campaigns and then choose a Ytviews.in service based on the area that needs more support After that tiktok Analytics can help show which videos are getting the strongest real response. Final thoughts. TikTok's Show through ads only mode gives creators and brands more control over paid promotional content while keeping public profiles cleaner For long-term growth strong content and regular activity still matter Ytviews.in can support that wider strategy with TikTok views, likes, comments, and follower services based on individual promotion goals.

YTViews
Aug 21st, 2026
TikTok Smart+ gets a major upgrade for advertisers in august 2026.

TikTok Smart+ gets a major upgrade for advertisers in august 2026. TikTok Smart+ is getting an upgrade for ads creators. TikTok has just launched an enhanced Smart+ experience and it has combined manual and automated campaign management. The update offers advertisers increased flexibility of target, placement, budget, and creative alongside automation features offered by TikTok. Let's dive into it. What is TikTok Smart+ and what has changed? TikTok's automatic ad-buying tool is called "Smart+". The enhanced experience has simplified TikTok's manual and Smart+ campaign flows, giving advertisers the flexibility to either automatically manage their campaigns or do so manually or a combination of both. The enhanced experience is available for Traffic, Sales, Lead Generation and App Promotion objectives. New automation and manual controls for advertisers. The new setup provides controls at the campaign, ad group and ad levels. An advertiser may be able to use an automatic campaign budget that will allocate the total budget for the campaign among ad groups, or custom budgets for individual ad groups. They can tweak optimization and bidding parameters, audience targeting, placements and brand-safety options at the ad-group-level. Advertisers can use audience controls or manually control the audience. By default, automatic placement is enabled, and if the advertiser desires control, he can choose certain placements. How the update improves targeting, creative and budget control. The enhanced Smart+ experience offers multiple ad groups and offers combination controls and reporting for creatives. Advertisers may also utilize a number of destination URLs and product sets, and up to 50 creative assets per ad. TikTok creates ads based on a mix of videos and ad text and automatically outputs high-performing mixes. Additionally, TikTok has introduced Smart+ Symphony tools, such as Recommended Creatives and Automatic Enhancements. Recommended Creatives can create new assets, and Automatic Enhancements can modify assets like resizing, quality enhancements, translation and dubbing. What the new Smart+ experience means for TikTok advertisers. The improved experience will provide advertisers with greater options to decide the extent of automation they wish TikTok to utilize in their campaigns. They do not have to select between manual and automated campaign management, but can integrate automated and manual options. TikTok states that this function could possibly not be offered to all advertisers yet. Final thoughts. TikTok's new Smart+ experience allows for greater campaign controls and automation. With the ability to select the level of automation required and manage targeting, placements, budget and creative settings in one workflow, advertisers have a new way to manage their campaigns. For more such updates, stay connected with Ytviews.in

YTViews
Aug 21st, 2026
TikTok's new AI intros could change how viewers discover LIVE creators.

TikTok's new AI intros could change how viewers discover LIVE creators. Viewers can quickly understand what a TikTok stream is about right before joining it. Yes, you read it right! the platform is testing new artificial generated LIVE intros for viewers to make it easy to decide whether they want to join the stream or not. This new tool may provide creators another way to engage relevant audience & enhance LIVE discovery. What is TikTok's new ai-generated LIVE intros? TikTok's new AI-generated LIVE intros are designed to provide viewers with a quick introduction to a LIVE stream. Instead of relying only on a creator's title or thumbnail, AI could generate a short description based on what is happening during the broadcast. This may help viewers understand the stream's topic and decide whether it interests them. How AI intros help viewers understand a LIVE stream. When people discover LIVE videos randomly through suggestions, it get challenging to understand them at first glance because topic is not clear to them in the beginning. So, this AI-powered introduction can offer beneficial context about topic, ongoing activity and creator as well. This reduces confusion & assist viewers to decide whether to interact, stay or move on. Can this feature help LIVE creators get discovered? Certainly, AI intro can significantly enhance discovery by making LIVE content easy for TikTok's suggestion system plus audience to understand. A clearer explanation can help join streams with viewers interested in specific topics for example, gaming, shopping, entertainment, conversations and tutorials. Moreover, for new creators, better setting can develop more opportunities to reach relevant audience beyond existing followers. What creators should know before using ai-generated intros. Creators must know that AI-generated descriptions cannot always perfectly re-present their content. They must use clear LIVE engagement opening moments, titles and correct topics. If TikTok expands the tool, creators may also want to check how their streams are labelled and make modifications where needed. Final thoughts. TikTok's AI-generated LIVE intros could make streams easier identify and understand. If this tool functions well, it may become another significant means for helping audiences find creators & LIVE content that match their interests. For more juicy updates stay tuned!

Webplus
Aug 21st, 2026
TikTok hosts ads for illegal drugs despite policy prohibitions.

TikTok hosts ads for illegal drugs despite policy prohibitions. * | FW | forbes www @forbes.com | * / * 2026-08-21 08:042026-08-21 11:03 Short Url: https://webplus.com/p/pOQT3eAXUV-cnWKHGu1Fgg * / * 1 Views TikTok has been hosting ads from accounts pushing illegal street drugs and controlled substances despite its policy prohibiting such promotions. TikTok prohibits the promotion or sale of illegal drugs, controlled drugs, and drug paraphernalia, but over the last two weeks, a TikTok account operated by Forbes was served ads from 21 accounts pushing street drugs like cocaine and controlled medications like Xanax. TikTok has reported that it removed 99.8% of videos violating its policies around regulated goods and services in the first quarter before they were reported by users, and has banned 16 million advertisers in the same period. TikTok has been criticized for failing to properly track and remove ads related to drug trafficking, and other social networks have also faced scrutiny over drug ads.

Wordpy
Aug 21st, 2026
TikTok hosts ads for illegal drugs despite policy prohibitions.

TikTok hosts ads for illegal drugs despite policy prohibitions. * | FW | forbes www @forbes.com | * / * 2026-08-21 08:042026-08-21 12:09 Short Url: https://wordpy.com/p/pOQT3eAXUV-cnWKHGu1Fgg * / * 2 Views TikTok has been hosting ads from accounts pushing illegal street drugs and controlled substances despite its policy prohibiting such promotions. TikTok prohibits the promotion or sale of illegal drugs, controlled drugs, and drug paraphernalia, but over the last two weeks, a TikTok account operated by Forbes was served ads from 21 accounts pushing street drugs like cocaine and controlled medications like Xanax. TikTok has reported that it removed 99.8% of videos violating its policies around regulated goods and services in the first quarter before they were reported by users, and has banned 16 million advertisers in the same period. TikTok has been criticized for failing to properly track and remove ads related to drug trafficking, and other social networks have also faced scrutiny over drug ads.