Full-Time

Marketing Science Senior Analyst

Posted on 9/19/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Senior

Toronto, ON, Canada

Requires in-office presence in Toronto for a minimum of 4 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Python
R
SEO
Google AdWords
Search Ads 360
Requirements
  • Experience web and media analytics implementations using tag management platforms (e.g., Adobe Launch / DTM, Google Tag Manager, Tealium Tag Manager)
  • Experience with digital media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Pixel implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, etc.)
  • Experience with the function of APIs and API data calls
  • Experience with statistical programming languages, like Python or R.
  • Strong time management skills to ensure accurate delivery.
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
Responsibilities
  • Manage marketing tags using the tag management platform to support cross-channel data collection and integration.
  • Collaborate with web and media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Ensure tag management best practices and data governance standards are applied to existing and new implementations.
  • Ensure efficient communication between the Marketing Science team and other disciplines.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital transformation boosts Critical Mass's service relevance.
  • Rising interest in voice interfaces expands opportunities for Critical Mass's design services.
  • Healthcare sector growth offers new avenues for Critical Mass's digital marketing skills.

What critics are saying

  • Increased competition from emerging Canadian digital agencies threatens market share.
  • Rebranding efforts with BlackSquare may misalign with Diageo's brand vision.
  • Public health disinformation focus may attract scrutiny in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in UX design and data analytics for personalized experiences.
  • The company offers unique programs like CM AIR to foster creativity and talent.
  • Their collaborative approach ensures solutions resonate with clients' target audiences.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE