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Full-Time

Marketing Science Senior Analyst

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Mid, Senior

Toronto, ON, Canada

Requires in-office presence in Toronto for a minimum of 4 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Python
Management
SEO
Google AdWords
Marketing
Search Ads 360
Data Analysis
Requirements
  • Experience web and media analytics implementations using tag management platforms (e.g., Adobe Launch / DTM, Google Tag Manager, Tealium Tag Manager)
  • Experience with digital media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Pixel implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, etc.)
  • Experience with the function of APIs and API data calls
  • Experience with statistical programming languages, like Python or R.
  • Strong time management skills to ensure accurate delivery.
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
Responsibilities
  • Manage marketing tags using the tag management platform to support cross-channel data collection and integration.
  • Collaborate with web and media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Ensure tag management best practices and data governance standards are applied to existing and new implementations.
  • Ensure efficient communication between the Marketing Science team and other disciplines.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible