Director of Demand Generation

Posted on 5/10/2024



201-500 employees

Access to justice for injury victims

AI & Machine Learning
Financial Services

Senior, Expert

Atlanta, GA, USA

Required Skills
  • 8+ years of digital marketing experience, preferably at high-growth B2B SaaS companies
  • At least 3 years in direct management positions
  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
  • Accomplished in both digital and offline marketing channels, including search, social, and other relevant platforms
  • Expert in optimization requirements at the different stages of the funnel, full-funnel performance marketing, and growth levers (acquisition, adoption/activation, monetization, retention)
  • Deep understanding of marketing attribution models and experience in setting up and managing data models and systems
  • Ability to analyze and interpret financial and performance metrics
  • Expert in website optimization techniques, including SEO, A/B testing, and conversion rate optimization
  • Strong communication and leadership skills, with the ability to collaborate effectively with cross-functional teams and drive results
  • Lead the development and execution of customer acquisition strategies to drive revenue growth and meet business objectives
  • Manage a team of direct reports, providing guidance, mentorship, and performance management to achieve departmental goals
  • Utilize data-driven insights to optimize marketing campaigns and channels, focusing on maximizing ROI and customer acquisition efficiency
  • Collaborate with internal teams, including creative, product, and sales development representatives (SDRs), to align acquisition efforts with overall business strategies
  • Own channels like paid search, meta, podcasts, organic, and others with and through a team
  • Oversee the setup and maintenance of data models and systems to track and analyze customer acquisition performance
  • Stay up to date on emerging trends and best practices in digital and offline marketing channels, including search, social, and other relevant platforms
  • Drive website revenue by implementing SEO strategies, conducting A/B testing, and optimizing the user experience to increase conversion rates
  • Analyze and interpret key metrics related to website performance, user behavior, and conversion funnels, providing actionable insights to improve results
  • Collaborate with product teams to enhance website functionality and usability, with a focus on optimizing the customer journey and driving conversions

EvenUp seeks to level the legal playing field for injury victims, ensuring they receive fair justice regardless of their financial standing or demographic background. This dedication to equitable treatment makes it an appealing workplace for those passionate about social justice and legal equity. The company's focused approach not only advances the cause of the underrepresented but also fosters a supportive and mission-driven culture among its employees.

Company Stage

Series B

Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth