Full-Time

SEO Sales Executive

BluShark Digital

BluShark Digital

51-200 employees

SEO and digital marketing for law firms

No salary listed

Washington, DC, USA

Hybrid

Hybrid role; occasional travel for conferences and client meetings.

Category
Sales & Account Management (1)
Requirements
  • Proven experience in sales, preferably in SEO, digital marketing, or related fields
  • Prior experience selling to law firms
  • Demonstrated ability to identify and close sales opportunities
  • Strong negotiation and consultative sales skills
  • Experience with CRM software (e.g., HubSpot, Salesforce) and sales pipeline management
  • Strong presentation skills, with the ability to explain SEO and digital marketing concepts to non-technical clients
Responsibilities
  • Identify, prospect, and secure new clients in the legal industry
  • Sell SEO solutions, including local SEO, website optimization, content marketing, and PPC services
  • Develop and execute sales strategies to meet and exceed revenue targets
  • Maintain a strong pipeline of leads and follow up consistently to close deals
  • Build and nurture long-term relationships with medical professionals and business owners
  • Provide consultative sales presentations, explaining the value of SEO and digital marketing
  • Leverage existing industry contacts and book of business to generate referrals and partnerships
  • Attend and represent the company at medical industry conferences, trade shows, and networking events
  • Work closely with the SEO and marketing teams to ensure client success and satisfaction
  • Provide regular sales reports, forecasts, and performance insights to management

BluShark Digital provides SEO and digital marketing services focused on law firms and other professional businesses. It uses technical site optimization, high-quality content, authoritative link-building, and local SEO to improve online visibility and attract clients, operating as a growth partner rather than a vendor. The company differentiates itself because it was founded by a practicing attorney who scaled his own law firm using the same strategies, offering practical insight into the legal market and transparent results. Its goal is to help law firms grow, acquire new clients, and expand their geographic reach by improving search rankings and online reputation.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Washington DC, District of Columbia

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Google's March 2026 E-E-A-T update enables refined content strategies for legal rankings.
  • Voice search for 'personal injury lawyer near me' grew 68% in 2025.
  • Herringbone backing provides engineering, data, and AI resources for service scaling.

What critics are saying

  • Google algorithm updates targeting AI-generated content threaten core content creation service.
  • Law firms increasingly adopt in-house SEO teams, eroding $3,000–$6,000 monthly revenue.
  • Seth Price's dual roles create conflict of interest and potential client poaching risk.

What makes BluShark Digital unique

  • Founder Seth Price scaled law firm to 50 lawyers using proprietary SEO strategies.
  • Serves 300+ law firms nationwide with proven local market dominance methodology.
  • Maintains independent brand and leadership post-Herringbone acquisition in January 2026.

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Benefits

Health Insurance

401(k) Retirement Plan

Paid Holidays

Paid Vacation

Hybrid Work Options

Remote Work Options

Unlimited Paid Time Off

Flexible Work Hours

Company News

The Associated Press
Jan 21st, 2026
Herringbone Digital acquires BluShark Digital to scale legal marketing agency

Herringbone Digital has acquired BluShark Digital, a Washington DC-based legal marketing and local search agency specialising in helping law firms dominate competitive local markets. BluShark will continue operating under its own brand with existing leadership intact. Founded over a decade ago, BluShark has earned recognition including B2B Agency of the Year at the US Agency Awards and five consecutive appearances on the Inc. 5000 list. The company has built a repeatable approach to local market dominance through geo-expansion strategy and competitive positioning. The acquisition adds BluShark to Herringbone Digital's growing legal vertical. Founder Seth Price and President David Brenton will remain actively involved, with Price joining Herringbone's board. The partnership aims to expand resources in engineering, data and AI whilst maintaining BluShark's core service model.