Who we are:

PolyAI builds enterprise voice assistants that carry on natural conversations with customers to solve their problems. Our voice assistants understand customers, regardless of what they say or how they say it. We serve enterprises where customer conversation is an important part of doing business. Our customers include some of the leading names in banking, hospitality, insurance, retail, and telecommunications.

Our enterprise clients deploy PolyAI voice assistants to cut down on wait times and free up live staff to focus on calls requiring empathy and judgment. As a result, our enterprise clients see improved customer satisfaction, employee retention and operational efficiency.

The Role

The Head of Demand Generation will join PolyAI’s rapidly growing global marketing team. This role will own our funnel: bringing prospects in and through via each of our channels. Reporting into the SVP of Marketing, this individual will collaboratively command ownership of our demand generation function and will set the strategy for our budget, events, reporting, and account based campaigns while continually finding opportunities to improve our strategy and approach.

In the first few months in this role, the Head of Demand Generation will gain an understanding of what works well for PolyAI’s funnel, where we need to scale, and where our opportunities lie. Several months into the role, the Head of Demand Generation will have enhanced alignment with sales, improved visibility of our pipeline, and helped set us on our way toward achieving our demand generation objectives for the year.

Responsibilities:

• Create an overall demand generation strategy and companion budget to meet our pipeline targets
• Manage and grow the team’s capabilities, starting with our events leader and demand generation manager
• Work closely with sales to identify points of friction within our funnel (e.g. conversion between sales qualified leads and qualified sales opportunities) and design appropriate strategies for improvement
• Continually mature our reporting capabilities in Salesforce and Hubspot alongside our revenue operations team
• Regularly communicate the goals and outcomes of the demand generation function to the wider commercial team
• Collaborate with the content team to ensure SEO, inbound, and paid strategies are well-supported and effective
• Collaborate with our partnerships team and partner marketing manager to ensure that our campaigns drive demand with, for, and through partners
• Maintain a healthy supply of campaigns (events, landing pages, atomized content, etc.) to drive maximum reach alongside our Business Development team
• Surface insights and outcomes from demand generation to help drive improvements across the marketing organization
• Evaluate, select, and manage agency relationships to support campaign throughput
• Ensure that new territories outside of the UK and the US (broader EMEA, Nordics, etc.) are supported by the demand generation function
• Maintain appropriate spend allowable and budget tracking
• Select and maintain the appropriate marketing technology stack to support current and future pipeline growth

Minimum skills and experience:

• 8+ years of experience in B2B marketing (enterprise preferred)
• 3+ years of experience in a management role with direct reports

Preferred skills and experience:

• Experience with ABM strategy and platforms
• Experience with Salesforce, Hubspot
• Knowledge of CCaaS, UCaaS, or Call Center technology markets
• Knowledge of NLP, NLU, or other machine-learning technology

💰 Participation in the company’s employee share options plan

🏥 100% of Single Cost (employee) and 50% of Dependent for medical, dental & vision

👪 Life Insurance

◻️ STD and LTD

💰 The opportunity to contribute to the company’s 401k plan

🏝 20 days vacation + 10 public holidays + paid sick leave

📚 Annual learning and development allowance

🏡 One-off WFH allowance when you join

🧡 Enhanced parental leave

👨‍👩‍👧 Company-funded fertility and family-forming programmes

🌸 Menopause care programme with Maven

Equal Opportunity Statement:

PolyAI is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status