Facebook pixel

Head of Demand Generation
Posted on 2/24/2023
Remote in USA • New York, NY, USA
Experience Level
Desired Skills
  • 8+ years of experience in B2B marketing (enterprise preferred)
  • 3+ years of experience in a management role with direct reports
  • Experience with ABM strategy and platforms
  • Experience with Salesforce, Hubspot
  • Knowledge of CCaaS, UCaaS, or Call Center technology markets
  • Knowledge of NLP, NLU, or other machine-learning technology
  • Create an overall demand generation strategy and companion budget to meet our pipeline targets
  • Manage and grow the team's capabilities, starting with our events leader and demand generation manager
  • Work closely with sales to identify points of friction within our funnel (e.g. conversion between sales qualified leads and qualified sales opportunities) and design appropriate strategies for improvement
  • Continually mature our reporting capabilities in Salesforce and Hubspot alongside our revenue operations team
  • Regularly communicate the goals and outcomes of the demand generation function to the wider commercial team
  • Collaborate with the content team to ensure SEO, inbound, and paid strategies are well-supported and effective
  • Collaborate with our partnerships team and partner marketing manager to ensure that our campaigns drive demand with, for, and through partners
  • Maintain a healthy supply of campaigns (events, landing pages, atomized content, etc.) to drive maximum reach alongside our Business Development team
  • Surface insights and outcomes from demand generation to help drive improvements across the marketing organization
  • Evaluate, select, and manage agency relationships to support campaign throughput
  • Ensure that new territories outside of the UK and the US (broader EMEA, Nordics, etc.) are supported by the demand generation function
  • Maintain appropriate spend allowable and budget tracking
  • Select and maintain the appropriate marketing technology stack to support current and future pipeline growth

11-50 employees

Superhuman voice assistants for customer service