Full-Time

Senior Marketing Manager

Ocean Optics

Ocean Optics

51-200 employees

Manufactures portable spectrometers and sensing solutions

No salary listed

North Shields, UK + 1 more

More locations: Broken Arrow, OK, USA

In Person

Bachelor's, Master's, MBA

Category
Growth & Marketing (1)
Required Skills
CRM
Word/Pages/Docs
Salesforce
Marketing
Data Analysis
Excel/Numbers/Sheets
Microsoft Outlook

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Requirements
  • A bachelor's degree in Marketing, Business, Engineering, or a related field is required.
  • At least 5 years of progressive marketing leadership experience is required, preferably in industrial manufacturing, engineered products, or safety-critical solutions.
  • Proven success executing global marketing strategy, product marketing, and demand generation is required.
  • Strong understanding of technical business-to-business markets and complex buying cycles is required.
  • Strategic thinking and the ability to identify innovation opportunities and understand customer needs are required.
  • Ability to apply detailed customer probing techniques to accurately reflect customer-specific application needs is required.
  • Thorough understanding of strategic planning, market analysis, brand marketing, marketing communications, digital marketing, campaigns, value propositions, and marketing funnel management is required.
  • Experience managing development projects, including project requirements and project management and administration tasks, is required.
  • Data-driven decision-making, strong communication and storytelling, customer-centricity, global collaboration, cultural awareness, presentation, and article-writing skills are required.
  • Excellent verbal and written communication skills for effective customer communication are required.
  • In-depth understanding of applicable industry codes and standards is required.
  • A Lean Manufacturing background is required.
  • Above-average proficiency with Microsoft Office Outlook, Microsoft Office Excel, Microsoft Office Word, and Microsoft Office PowerPoint is required.
Responsibilities
  • Support the development and execution of a comprehensive global marketing strategy aligned with the company's growth objectives, product roadmap, and commercial priorities.
  • Create annual marketing plans and budgets with the Global Head of Marketing and sales team, ensuring measurable return on investment across initiatives.
  • Strengthen global brand positioning, messaging architecture, and competitive differentiation by product and market.
  • Steer selection of new segments or geographies to pursue with the Global Head of Marketing and sales team.
  • Recommend positioning, routes to market, partnership versus organic strategies, and value themes that change how the business competes.
  • Partner with Sales Management to define product value propositions, launch plans, and go-to-market strategies for new and existing solutions.
  • Build segment-specific marketing programs for chemical processing, oil and gas, pharmaceutical, food and beverage, energy transition, and original equipment manufacturer markets.
  • Oversee or create technical collateral, application guides, case studies, white papers, and training materials that reflect the company's engineering depth.
  • Support, collaborate on, and occasionally lead marketing communications initiatives as required, ensuring alignment with the overall marketing strategy and brand standards.
  • Support the development and execution of global demand generation, digital marketing, brand positioning, corporate communications, public relations, thought leadership, trade shows, technical conferences, and customer events.
  • Foster cross-functional alignment with Sales, Marketing Communications, Engineering, Operations, Supply Chain, and Customer Service.
  • Champion a culture of creativity, accountability, and continuous improvement.
Desired Qualifications
  • A master's degree, Master of Business Administration, or related degree is preferred.
  • Experience in pressure relief devices, process safety, industrial equipment, or adjacent engineered-to-order markets is preferred.
  • Familiarity with customer relationship management and marketing automation platforms, such as Salesforce, is preferred.
  • Experience integrating marketing across multi-site or post-merger organizations is preferred.

Ocean Optics makes compact spectroscopy hardware and related optical sensing tools. Its flagship products are miniature, portable spectrometers used to measure light across wavelengths for scientists and engineers in fields like chemical analysis, environmental monitoring, and industrial sensing. The devices work by detecting light that passes through or reflects from a sample and translating it into a spectrum—the distribution of light by wavelength—using optical components and a small detector. The company differentiates itself with a modular approach and small, affordable spectrometers that can be integrated into custom systems or handheld devices, enabling researchers to build compact spectroscopic tools rather than relying on large, expensive lab equipment. Ocean Optics' goal is to broaden access to spectral data by providing versatile, scalable sensing solutions that allow users to deploy spectroscopy across a wide range of applications and environments.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Dunedin, Florida

Founded

1989

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Simplify Jobs

Simplify's Take

What believers are saying

  • Halma reported 8% photonics organic revenue growth in FY26, lifting Ocean Optics demand.
  • Ocean Optics added 2026 conference booths across Europe, Asia, and North America.
  • Bioz engagement rose in 2025, improving citation visibility and lead generation.

What critics are saying

  • Avantes and Hamamatsu pressure pricing and performance in compact spectroscopy markets.
  • Moxchange LLC v. Ocean Optics, Inc. remains an active legal distraction and cost.
  • Distributor dependence on Edmund Optics can weaken direct customer control by 2027.

What makes Ocean Optics unique

  • Ocean Optics invented miniature spectroscopy and still sells modular instruments globally.
  • Halma backed Ocean Optics since 2004, supplying capital, distribution, and operational stability.
  • The Edmund Optics marketplace partnership, announced September 22, 2025, widens customer access.

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Benefits

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

1%
Ocean Optics
Aug 12th, 2025
Ocean Optics Partners with Edmund Optics for Global Distribution

ORLANDO, Fla. - (August 14, 2025) - Ocean Optics, a pioneer in modular spectroscopy and a trusted name in optical sensing, is proud to announce a new Supplier Partner relationship with Edmund Optics.

Ocean Optics
Jun 23rd, 2025
Ocean Optics Launches Bioz Tool

To further enhance visibility and engagement, Ocean Optics has also added a Bioz Homepage Banner, ensuring that visitors immediately discover the powerful citation management capabilities available on its website.

EIN News
Sep 8th, 2023
Ocean Insight Announces Richard Curran as New President

Ocean Insight announces Richard Curran as new president.

Ocean Insight
Jun 22nd, 2023
Women in Engineering Day 2023

Ocean Insight has been named the Best Place to Work in both Central Florida and New York state.

Ocean Insight
May 3rd, 2023
Press Release: New Ocean SR series

Orlando, Florida, USA (May 4, 2023) – Ocean Optics, a brand of Ocean Insight, introduces compact, versatile Ocean SR series spectrometers distinguished by their rapid spectral acquisition speed and high signal to noise ratio (SNR) performance.